Public Awareness

Libraries TransformLibraries Transform is an initiative of the American Library Association, focused on increasing the public awareness of libraries and the critical role they play in transforming lives and communities through education.

Libraries Transform provides a collection of free resources, including graphics, key messages, and ideas that can be used for marketing, advocacy, outreach, fundraising, and more. Sign up to access the free resources and tools. 


Marley Dias reading book, "When They Call You a Terrorist."

Marley Dias is Library Card Sign-up Month Honorary Chair!

I Love My Librarian Award

Meet the winners of the 2021 I Love My Librarian Award!

I Love Libraries dot org

Supporting one of our nation's most important resources. I Love Libraries is ALA's advocacy website for the general public.

Contact Us

Jan Carmichael
Web Content Manager
(312) 280-5041
jcarmichael@ala.org

Stephanie Hlywak
Director, Communications & Marketing
312-280-5042     
shlywak@ala.org

Communications & Marketing Office
American Library Association
50 E. Huron Street
Chicago, Illinois 60611
cmo@ala.org

Things To Do

Sign up to receive free access to Libraries Transform digital and print materials, ideas for implementing the campaign, and newsletter. Don't forget to join our ALA Connect community.


Get ready for Library Card Sign-up Month. Marley Dias is Honorary Chair! 


Check out the Libraries Transform materials available from ALA Graphics. ALA Store purchases fund advocacy and awareness initiatives.