Public Awareness

Libraries TransformLibraries Transform is an initiative of the American Library Association, focused on increasing the public awareness of libraries and the critical role they play in transforming lives and communities through education.

Libraries Transform provides a collection of free resources, including graphics, key messages, and ideas that can be used for marketing, advocacy, outreach, fundraising, and more. Sign up to access the free resources and tools. 


Cara Mentzel and Idina Menzel, Library Card Sign-up Month Honorary Chairs

Cara Mentzel and Idina Menzel are Library Card Sign-up Month Honorary Chairs!

I Love My Librarian Award

Meet this year's winners of the I Love My Librarian Award!

I Love Libraries dot org

Supporting one of our nation's most important resources. I Love Libraries is ALA's advocacy website for the general public.

Contact Us

Jan Carmichael
Web Content Manager
(312) 280-5041
jcarmichael@ala.org

Phil Morehart
Communications Manager
pmorehart@ala.org
(312) 280-4020

Chase Ollis
Communications Manager
(312) 280-2148
collis@ala.org

Communications & Marketing Office
American Library Association
50 E. Huron Street
Chicago, Illinois 60611
cmo@ala.org

Things To Do

Sign up to receive free access to Libraries Transform digital and print materials, ideas for implementing the campaign, and newsletter.


Get ready for National Library Week. Molly Shannon is Honorary Chair! 


Check out the new video PSAs from YouTube sensation Blippi and Isla Fisher, star of the Netflix movie, Back to the Outback.


Check out the Libraries Transform materials available from ALA Graphics. ALA Store purchases fund advocacy and awareness initiatives.