Communications, Marketing & Media Relations Office
Our Mission
The Communications, Marketing & Media Relations Office (CMMO) manages the public awareness efforts of the association, delivering key messages to external audiences about the value of libraries and library professionals. CMMO also communicates ALA's key messages through media relations and crisis communications, and offers public relations counsel and editorial services. Tools are also developed and shared with librarians to help advance ALA’s strategic directions.
Committees and Groups
To carry out its mission, CMMO partners with a ALA Committees and member groups:
Events
Each year the American Library Association (ALA) honors books, videos, and other outstanding materials for children and teens
The I Love My Librarian Award invites library users to recognize the accomplishments of exceptional public, school, college, community college, or university librarians.
It's an annual time dedicated to celebrating our nation's libraries and library workers' contributions while promoting library use and support.
The campaign started in 1987 as a response to then Secretary of Education William Bennett, who stated, “Let’s have a campaign … Every child should obtain a library card and use it.”
Resources
Press Kits
Press kits available from the American Library Association
