ALA Branding Workgroup

Charge

The group will look into the opportunities beyond Libraries Transform to create an inclusive campaign, including library workers and library lovers everywhere. The group will develop, review, and recommend a new public awareness campaign, including an investigation of a potential membership level geared toward the general public. Opportunities for members to engage in the process of the workgroup will occur throughout the process. At the 2023 ALA Annual Conference, the ALA Executive Board extended the work of the group through June 2024.

Roster

Mr. Julius C. Jefferson, Jr.
(Co-Chair, September 1, 2021, to June 30, 2024)
Lessa Kanani'opua Pelayo-Lozada
(Co-Chair, July 1, 2023, to July 1, 2024)
Mrs. Milagros Maria Andrada-Tanega
(Member, September 21, 2021, to June 30, 2024)
David Burleigh
(Member, July 1, 2022, to June 30, 2024)
Ms. Emily Drabinski
(Member, July 1, 2022, to June 30, 2024)
Skip Dye
(Member, July 1, 2022, to July 1, 2024)
Stephanie R. Freas
(Member, September 21, 2021, to June 30, 2024)
Kristina Gomez
(Member, July 1, 2021, to June 30, 2024)
Dr. Sandy Hirsh
(Member, September 21, 2021, to June 30, 2024)
Ms. Stephanie Hlywak
(Member, September 22, 2023, to June 30, 2024)
Sara Kelly Johns, Sara Kelly Johns
(Member, September 21, 2021, to June 30, 2024)
Camille McCutcheon
(Member, March 1, 2023, to July 1, 2024)
Michael Zeller
(Member, September 21, 2021, to June 30, 2024)
Lessa Kanani'opua Pelayo-Lozada
(Executive Board Liaison, July 1, 2022, to July 1, 2024)
Brenda Langstraat Bui
(United For Libraries Representative, July 1, 2022, to June 30, 2024)
Ashley R. Mensah
(Membership Cmt Representative, July 1, 2022, to June 30, 2024)
Ms. Joyce Garczynski
(Philanthropic Advisory Group Rep, July 1, 2022, to June 30, 2024)
Jan Carmichael, she/her
(Staff Liaison, July 1, 2022, to June 30, 2024)
Beth Nawalinski
(Staff Liaison, July 1, 2022, to June 30, 2024)
Melissa K. Walling
(Staff Liaison, July 1, 2022, to June 30, 2024)

Displaying active committee roster as of 06/15/2024. Last retrieved on 06/15/2024. Refresh now.

Composition

Established by the ALA Executive Board in August 2021, the workgroup will consist of members, staff, and partners.