ALA Branding Workgroup

The group will look into the opportunities beyond Libraries Transform to create an inclusive campaign, including library workers and library lovers everywhere. The group will develop, review, and recommend a new public awareness campaign, including an investigation of a potential membership level geared toward the general public. Opportunities for members to engage in the process of the workgroup will occur throughout the process. At the 2023 ALA Annual Conference, the ALA Executive Board extended the work of the group through June 2024.