Communications & Marketing Office

Mission | Media Coverage of LibrariesEventsOversight Groups | CMO Staff

Reporters: Please visit the Media/Press Center


The Communications & Marketing Office manages the public awareness efforts of the association through the Libraries Transform Campaign, delivering key messages to external audiences about the value of libraries and library professionals. CMO also communicates ALA's key messages through media relations and crisis communications, and offers public relations counsel and editorial services. Tools are also developed and shared with librarians to help advance ALA’s strategic directions. Works with the ALA Public Awareness Committee.


ALA Youth Media Awards Press Kit

I Love My Librarian Awards

National Library Week

Library Card Sign-up Month

Día de los Niños, Día de los Libros

Oversight Groups 

Activities of the Communications & Marketing Office are overseen by the ALA Public Awareness Committee, which meets twice a year, during ALA's Annual Conferences in June-July, and Midwinter Meetings, usually held in January.

Public Awareness Committee

I Love My Librarian Award Committee


CMO Staff 

Stephanie Hlywak

Macey Morales
Deputy Director

Jan Carmichael
Web Content Manager
(312) 280-5041

Lindsey Simon
Content Strategy Manager
(312) 280-2148

Heather Cho
Campaign Specialist
(312) 280-4020

Steve Zalusky
Communications Specialist 
(312) 280-1546