An updated guide to web metrics

CHICAGO — Published by Facet Publishing and available through the ALA Store, the new second edition of David Stuart’s “Web Metrics for Library and Information Professionals” explores the many opportunities web metrics provide for measuring the impact of an individual or organization’s content. Leaving readers better placed to adopt web metrics in their workplace, but also able to analyse misuse of web metrics with a critical eye, this book considers the creation, management, and monitoring of a wide range of online content, from a library’s social media account and website to traditional research outputs made available online. Providing a comprehensive introduction to web metrics as well as practical and transferrable examples, it addresses the latest tools available to library and information professionals as well as how we can expect the field to change in the future with machine intelligence and artificial intelligence (AI) becoming more widely available.

Stuart is an independent information professional, Bibliometrics Officer at the University of St. Andrews, Scotland, and an Honorary Research Fellow at the University of Wolverhampton. He has published widely in peer-reviewed academic journals and professional journals on information science, metrics, and semantic web technologies. As author, his books include “Practical Ontologies for Information Professionals,” “Facilitating Access to the Web of Data,” and “Practical Data Science for Information Professionals.”

Facet Publishing, the commercial publishing and bookselling arm of CILIP: the Chartered Institute of Library and Information Professionals, is the leading publisher of books for library and information professionals worldwide. ALA Store purchases fund advocacy, awareness and accreditation programs for library and information professionals worldwide. ALA Editions | ALA Neal-Schuman publishes resources used by library and information professionals, scholars, students, and educators to improve programs and services, build on best practices, enhance pedagogy, share research, develop leadership, and promote advocacy. ALA authors and developers are leaders in their fields, and their content is published in a variety of print and electronic formats. Contact ALA Editions | ALA Neal-Schuman at editionsmarketing@ala.org.