ALA Neal-Schuman

An updated How-To-Do-It Manual for marketing electronic resources

CHICAGO — When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. Newly expanded and updated, the second edition of “Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual for Librarians,” published by ALA Neal-Schuman, shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Marie R.

Valuing objects in cultural collections

CHICAGO — The subject of valuation has always been challenging for museums and public collections and is becoming more urgent as monetary values of many items continue to break records. There is an increase in lending, with more loans requiring a value for insurance. Cultural collections and exhibitions are expanding to all corners of the world while, at the same time, lenders are becoming more risk-averse.

Getting started in service design

CHICAGO — Service design is a holistic, collaborative methodology that puts the user at the center of the service delivery model. Because this approach prioritizes users and their overall experience, it’s a valuable framework that librarians and administrators can use as a group to assess, revise, and create library services, spaces, and workflows. In “Getting Started in Service Design: A How-To-Do-It Manual For Librarians,” published by ALA Neal-Schuman, authors Joe J.

Every child has a right to read

CHICAGO — Literacy has now been recognized as a human right for over 50 years in several international declarations and initiatives. Every child has a right to read and we have a social responsibility, as parents, teachers, librarians, publishers, booksellers, campaigners and policy makers to ensure that they are able to exercise that right.

ALA Publishing’s programs at ALA Annual Conference discuss fake news, community outreach, other key topics

CHICAGO — Drawn from books published by ALA Editions and ALA Neal-Schuman, four programs sponsored by ALA Publishing at the 2017 ALA Annual Conference & Exhibition will provide firsthand perspectives on some of today’s most important issues. Ranging from fake news and library programming to community outreach and library instruction, the programs are:

“So, You're a New Instruction Librarian ...”

A splendid array of new books, products, special events at the ALA Store at Annual

Longer hours and easy access near the onsite Registration area make it convenient to shop and browse at the ALA Store at the 2017 ALA Annual Conference & Exhibition. The ALA Store offers products that meet the widest range of your promotional and continuing education/professional development needs—as well as fun gift items. Make sure to carve out some time in your schedule to stop by and examine the many new and bestselling items available!

ALA Store hours:

Millar’s updated text on archival principles and practices

CHICAGO — Written in clear language with lively examples, the new second edition of Laura A. Millar’s “Archives, Second Edition: Principles and Practices,” published by ALA Neal-Schuman, introduces core concepts and explains best practices to ensure that documentary materials are cared for as effectively as possible.