Artist Shepard Fairey chooses American Library Association for fundraiser 

CHICAGO – Artist Shepard Fairey has chosen the American Library Association for a fundraiser released on Giving Tuesday, Nov. 28, 2023, in connection with Echo, an accessories and design manufacturing company. 

To celebrate its 100th anniversary, the company created the Echo 100, picking 100 creators, including Fairey, to design scarves and donate $100 from each scarf sold to a charity of their choice.  

In selecting the American Library Association, Fairey said: “I chose this charity because, as a nation, the only way to combat the disinformation cycle is to stay educated, stay alert, and read as much information as possible. Removing and censoring critical pieces of literature and history only leads to authoritarianism. I chose this charity to help protect democracy and freedom.” 

Each of the 100 creators has designed a 35-inch silk square scarf. Each scarf is printed in a limited, numbered edition of 100 and will be sold on the Echonewyork.com website. To extend the “100” theme, Echo is donating $100 from each scarf sale to a nonprofit organization chosen by the scarf’s creator. The retail price is $195. The fundraiser launched in September 2023, but only Fairey’s was released on Giving Tuesday. 

“We are grateful to Echo and especially to Shepard Fairey for choosing the American Library Association for this fundraiser,” said ALA President Emily Drabinski. “We are battling forces that would strip school and public libraries of classic works of literature, and more recent works by and about people of color and people in the LGBTQ community, and we are honored to be a recipient of this fundraiser celebrating Echo’s centennial.”  

For a full list of creators and images of scarves please contact Tracy Le Marquand at t.lemarquand@negrifirman.com or Alexandra Bish at a.bish@negrifirman.com 

ABOUT AMERICAN LIBRARY ASSOCIATION 

The American Library Association (ALA) is the foremost national organization providing resources to inspire library and information professionals to transform their communities through essential programs and services. For more than 140 years, ALA has been the trusted voice of libraries, advocating for the profession and the library’s role in enhancing learning and ensuring access to information for all. For more information, visit www.ala.org. 

ABOUT ECHO 

New York Founded by Edgar and Theresa Hyman on their wedding day in New York on September 27, 1923, Echo began its journey with a single scarf. Over the years, the brand has flourished, expanding its product range from scarves to include hats, gloves, beach and resort wear, and lifestyle products like decorative fabrics, bed linen, and loungewear. Today, Echo products are available globally at over 1,000 distribution points and through their flagship digital store, echonewyork.com. Echo's commitment to excellence extends beyond its own brand, as their licensing and private label divisions continue to create accessories for esteemed brands such as Ralph Lauren, Bloomingdale’s, the Museum of Modern Art, Brooks Brothers, and Coach, among others. Remaining true to its roots, Echo remains a family-run, privately held company based in the heart of New York City. Currently managed by the fourth generation of leadership, Echo holds steadfast to its mission of celebrating craftsmanship, the vibrant spirit of its hometown, and the enduring allure of authentic style. 

For a full list of creators and images of scarves please contact Tracy Le Marquand at t.lemarquand@negrifirman.com or Alexandra Bish at a.bish@negrifirman.com