ALA Homepage Feature Slide Design, Publication & Retention Guidelines

Design Guidelines

The Web Management Group is the arbiter for ALA homepage feature slides and will work with staff to ensure that slides meet publication standards before installation. As of May 2014: Old-style slides with the image on top and text added to the bottom grayed-out section will no longer be accepted for the homepage. 

What is a Feature Slide?

A feature slide is a way to visually highlight an initiative, event, or news piece, etc. in order to help grab a viewer’s attention and direct them to your web page.

These slides can be posted to the ALA homepage, your microsite, or various other website locations containing a slide show. ALA staff members can login to view and submit the form that requests slide publication on the homepage and/or on other ALA microsites.

Designing your Feature Slide

To successfully grab a viewer’s attention the viewer needs to 1) recognize that the information is for them, and 2) understand what you want them to do with that information.

To do this, it is recommended that you include these three elements in your design:

1) An engaging image, 2) clear headline (or logo), and 3) text specifying the what or the why.

Best practice example:

 best practice example of Annual Conference registration slide

If you would like graphic design help for your slide design please contact for pricing and design timelines.

Another best practice example: 

another best practice of a feature slide


Step 1: Create the Image

Prepare your Feature Slide for the ALA homepage size: 467 x 174 pixels. For other website locations choose from two sizes: 467 x 174 pixels or 700 x 258 pixels. Please submit your design in a lossless file format such as PSD, PNG or BMP.

Step 2: Create Copy for Alternate Text

Screen readers should be able to read, in detail, the contents of your image to a blind or low vision person who will not otherwise be able to understand what the picture is intended to communicate. Provide about 100 characters of text to describe your image (this is read out loud to visitors using screen readers). Note: Slides without alt text will not be installed.

Step 3: Link to the Relevant Highlighted Content

Since the entire feature slide is a link to your content page, include the URL to the page you want featured. (Make sure the page is created or updated, as appropriate.)

Include start and expiration dates with your request.

Step 4: Install the Slide OR Submit the Form

Once you have the slide prepared, install it on your microsite if you have rights. To request your slide display on the ALA homepage or on other unit's microsites, submit the Homepage Feature Slide Submission Form.  ALA staff members should login to view and submit the form.

 Publication & Retention Guidelines

These guidelines will be amended as needed.


When Published*

Time Retained*

Refresh Required?

Celebration Weeks

Up to 60 days in advance of the event or when registration opens.

Removed prior to or at end of final day of week.



At WMG discretion, based on organizational needs.

Up to one week.


Elections (ALA)

Two weeks before voting begins, to link to informational materials.

Until voting closes.

When voting opens.


At WMG discretion, based on organizational needs.

Up to one week.


Looking back at …

No sooner than the day conference ends

15-30 days after conference ends.*


National Conferences/Forums

Up to 6 months in advance of the event.

Until online registration closes.

When registration options change (bundle, earlybird, etc).

New initiatives

When action can be taken (e.g., registration, signing, joining)

Up to 10 days, may be repeated *

If information changes

New issue of AL

Day issue is available.

Up to one week.


New product (book, poster, etc.)

Only as part of group of products in an evergreen promotion.

See evergreen.


Nominations (ALA)

Day nominations process opens or shortly thereafter.

28-42 days.*


Open for Registration

Day registration opens

Up to 10 days.


Open for Submission

Day submissions are open

Up to 10 days.


Save the Date

At WMG discretion, based on organizational needs.

Removed prior to or on the date.


Virtual Conferences

Day registration opens.

Day registration closed.


Winner Announcements

Day of announcement

Up to 10 days.


* At WMG discretion, based on organizational needs.


Old StyleTemplates (Not for Use on Homepage)

Download the Photoshop or PNG templates to create a new feature slide for any portion of the site still using the text overlay slide style.