Advertise with PLA

Advertising opportunities in Public Libraries, the official journal of PLA, and PLA's electronic products: Public Libraries Online and PLA E-News.

To place an advertisement, please consult the Advertising Agent for your territory:

Doug Lewis
Joradan Gareth, Inc.
4920 Highway 9, #141
Alpharetta, GA 30004
Phone: 770-333-1281
Fax: 404-806-7745
e-mail: dglewis@mindspring.com
Territory: FL, MS, AL, GA, NC, SC,
KY, TN, WV, MD, DE, NJ,
NY, CT, RI, MA, NH, VT, and ME

David M. Adrian & Associates
3903 Jameson Place
Calabasas, CA 91302
Phone: 818-591-7702
e-mail: dmadrian@aol.com
Territory: PA, OH, MI, IN, IL, WI, MN,
IA, MO, AR, LA, TX, OK, KS, NE,
SD, ND, MT, WY, CO, NM, AZ, UT, ID,
WA, OR, NV, CA, HI, AK,
and all international countries

 


Advertise in Public Libraries

Readership Information

Public Libraries readers are responsible for allocating library budgets; they count on PL to help them make smart buying decisions. Use PL to show librarians how your products and services meet their patron's needs.

Advertise in PL to Reach a Uniquely Profitable Market

Public library users include children, young adults, business professionals, leisure readers, seniors, and adult learners. To meet the diverse needs of these groups, PL readers purchase books in English and other languages; nonprint media; hardware and software; automation and security systems; equipment and furniture; programming supplies; and a host of other items that enhance daily library service.

Editorial

Published bimonthly, Public Libraries is the official journal of the Public Library Association (PLA), a division of the American Library Association. Its purpose is to address the continuing education and professional development needs of public librarians and trustees. Feature articles and regular columns deal with current issues and trends in public library service.

Total Circulation as of March 2014: 10,359

PLA’s most recent member survey reported that each copy of PL has a pass-along readership of four people—that’s nearly 40,000 readers per issue!

Advertising Placement

Advertisements are placed according to the mechanical production requirements for each issue. Requests for patterned position of units in the same issue will be accepted for a surcharge of 10% of the earned rate for each of the units involved, subject to mechanical production requirements.

Frequency and Combined Rates

To qualify for frequency rates, contracts are required. Qualification is based on insertions over a 12-month period. Advertisers owned by the same parent company may combine their insertions to earn frequency rates; a master contract is required.

Frequency rates can be earned by any combination of insertions in these PLA publications and electronic products:

Special Rates may also be earned for the same ad running in a combination of these publications and products.

Agency Commissions

Agency commission is 15% of gross for recognized agencies. Manufacturing charges are noncommissionable. There is no cash discount.

Payment

First-time advertisers or agencies are required to pay at the time of the initial order. Other accounts are payable within 30 days of the invoice. Non-U.S. advertisers are required to pay in U.S. currency at the time of the initial order.

Advertisers and their agencies have dual liability for payment. Conflicting agreements between advertisers and agencies, even if listed on insertion orders,are superseded by this condition of the American Library Association.

Copy and Contract Regulations

All advertising is subject to publisher's approval.

Advertisers and advertising agencies assume liability for all printed advertising content (text and illustrations) and also assume responsibility for any claims against the publisher resulting from that content.

Cancellations are not accepted after the closing dates for space reservations. Covers and special positions cannot be canceled. All cancellations must be confirmed.

Issuance and Closing Dates

Issue Reservations Due Materials Due
May/June 2014 April 28 May 9
July/August 2014 June 12 July 11
September/October 2014 Aug. 15 Sept. 5
November/December 2014 Oct. 17 Nov. 7
January/February 2015 Dec. 20 Jan. 10

Page Rates Black & White

Space 1x 3x 6x 12x
Full page $1,430 $1,373 $1,331 $1,278
2/3 page $1,221 $1,172 $1,137 $1,092
1/2 page $1,000 $959 $931 $893
1/3 page $719 $691 $670 $643
1/4 page $601 $576 $559 $537

Add Color

Color Process Add'l Cost
Second Color-Process $506
4/C – Fractional Page $825
4/C – Per Page $957

PMS colors are not accepted.

Covers

Includes 4/c charge

Position 1x 3x 6x
Cover 2 $2,530 $2,467 $2,421
Cover 3 $2,458 $2,398 $2,165
Cover 4 $2,601 $2,535 $2,488

Mechanical Specifications

Ad Size Width Height
Full page and covers (no bleed) 7.25" 10"
Full page and covers (with bleed) 8.25" 10.75"
2/3 page 4.75" 9.25"
1/2 page island 4.75" 7.25"
1/2 page vertical 3.75" 9.25"
1/2 page horizontal 7.25" 4.5"
1/3 page vertical 2.25" 9.25"
1/3 page horizontal 7.25" 3"
1/4 page 4.5" 4.25"

Publication trim size: 8" x 10.5"

Full Page Bleed Ads: (8.25" x 10.75").
No fractional bleed ads accepted.

Printing: Offset

Binding: Saddle-stitched

Materials: PDF files (PDFX-1a compliant or press quality). Make sure all placed logos and images are a minimum of 300 dpi. Contact the advertising sales manager for specs for electronic files.


Advertise in PLA's Electronic Products

Rates and Specifications

Public Libraries Online

Banner Size Cost
300 x 250 pixels $750 per month

Materials due three days before initial run date.

PLA E-News

Banner Size Cost
200 x 200 pixels (above the fold) $750 per issue

Material due date varies.

See Advertise in Public Libraries (above) for information about frequency and combined rates, agency commissions, payment, etc.