Promoting Healthy Communities: Libraries Connecting You to Coverage

PLA’s Insurance Education and Outreach Initiative

Open Enrollment period
November 1, 2018–December 15, 2018

Public Library Association logo
Community Catalyst logo
Robert Wood Johnson Foundation logo


PLA, along with nearly a dozen other organizations throughout the U.S., is working to promote health insurance enrollment. Our primary goal is to promote enrollment in the health insurance marketplace during the Open Enrollment period of the Affordable Care Act. PLA will do this by distributing quality materials and communications and has offered $300 mini-grants to dozens of U.S. public libraries to disseminate, offer education, and encourage their communities to enroll in the health insurance Marketplace during the Open Enrollment period between November 1 and December 15, 2018.

Click to view the list of mini-grant recipients (PDF).

This national partnership to assist uninsured consumers in enrolling in the Affordable Care Act is made possible by funding from the Robert Wood Johnson Foundation and Community Catalyst.

What Libraries Can Do

Did you know that consumers that receive in-person assistance are nearly 60% more likely to enroll in the health insurance marketplace? 

Be prepared with the resources below to let your communities know the public library is available for assistance:

  1. Host a program during Open Enrollment
  2. Offer dedicated staff assistance 
  3. Host a staff training session about Open Enrollment frequently asked questions:
  4. Place an ad(s) in social, news, and/or print media
  5. Embed the “Get Covered Connector” widget on your library’s website
  6. Link to on your library’s website
  7. Create a ready-reference guide to local designated assistance organizations and Navigators
  8. Distribute flyers or other print materials

PLA "Get Covered Connector" widget screenshotUse the "Get Covered Connector" to look for certified enrollment organizations in your area to refer your patrons!

Embed this code on your site to display the “Get Covered Connector” widget on your site:

<p><script async data-partner="z-public-library-association"
 data-language="en-us" data-width="500"

For Navigators, Assisters, and Partners:

Insurance Jargon:

WebJunction’s Affordable Care Act 101:

Become a Certified Application Counselor Designated Organization (CDO):

Get Educated

How to Become a Certified Assistance Counselor (CAC):

Healthy Community Tools for Public Libraries:

Mental Health Toolkit: (Young Invincibles, 2017)

Healthy Adulting Toolkit: (Young Invincibles, 2018)

Training for Patrons: DigitalLearn’s Searching for Online Health Information:

How to Talk to Immigrants and Their Families on Public Charge: The Protecting Immigrant Families Campaign have put together helpful talking points on the recent public charge proposed rule.

Communications Assets

Right-click on a link and select "Save link as…" to save the image/file to your computer.

Be sure to use the hashtag #GetCovered in all of your social media posts!

Sign up for our Promoting Healthy Communities newsletter to learn more about consumer health in libraries and how to help family and friends get covered.