Libraries Connecting You to Coverage

PLA’s Insurance Education and Outreach Initiative

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Apply Now to Become a Certified Application Counselor (CAC) for the Affordable Care Act

Applications are being accepted to offer financial and staff support public libraries to become Certified Application Counselor Designated Organizations (CDOs) for the 2021 Open Enrollment period of the Affordable Care Act. CDOs can certify library staff and volunteers as Certified Application Counselors (CACs) who will receive training and hands on support to assist patrons and community members to successfully enroll in health insurance during open and special enrollment periods.

Apply here July 1–July 17, 2020 by 11:59 PM Central. We recommend you preview the application and prepare the necessary information ahead of time.

Up to 30 public libraries in states that utilize the Federally Facilitated Marketplace (FFM)* at will receive $1,000 to support their organization in becoming a Certified Application Counselor Designated Organization (CDO) and certifying at least one staff member and/or volunteer as a Certified Application Counselor (CAC).

Up to 10 of the awarded public libraries will also receive an additional $1,000 in funding to support efforts to increase communication, awareness and education about the upcoming Open Enrollment period which begins November 1 – December 15, 2020.

All awardees will be required to do brief monthly reporting on communications metrics and related outreach activities.

*To see if your state utilizes the Federal Marketplace, please review the list here: Medicaid and Health Insurance Marketplace Coordination (Kaiser Family Foundation).

Questions about the CDO and CAC application certification and process can be directed to PLA Project Manager, Symone Villaseñor at

What Libraries Can Do

Prepare Your Library Staff for Open Enrollment

Download our digital guidebook Become a Champion for Health Insurance Coverage (PDF)!

*Dates may vary in states that utilize a State-based Marketplace (SBM).

Resources for libraries:

Library Mini-grant Awards

Through its second annual initiative in 2019-2020, PLA offered mini-grants to support up to 100 U.S. public libraries. Awardees disseminated information, offered education, partnered with health insurance enrollment and provider groups, and encouraged community members to enroll in the Health Insurance Marketplace during the open enrollment period.

During the first year of the initiative in 2019, PLA distributed quality materials and communications, and offered mini-grants to 64 U.S. public libraries (PDF) and again to 40 U.S. public libraries (PDF) to implement outreach and education activities for understanding health insurance and health information.

This national partnership to assist uninsured consumers in enrolling in the Affordable Care Act is made possible by funding from the Robert Wood Johnson Foundation and Community Catalyst.