On-Demand Webinars

Advocacy/Marketing

These on-demand webinars are listed from most recent to oldest. Free on-demand webinars in this topic are denoted with a green “Free!” icon below the title. See PLA On-Demand Webinars for general information about our on-demand webinars and a list of available topics.

 

On-DemandWebinar
The mission of every public library centers around providing access to information and services to everyone who visits its branches; but increasingly patrons are interacting with libraries through apps, social media, and websites. Is your library’s digital front door as easy to enter as your physical one? Are there virtual obstacles that make your library less inviting to visitors with limited abilities?
On-DemandWebinarFree!
This on-demand webinar will help viewers understand how social media listening tools like social dashboards can be used to gather insights on a local community’s reaction to isolation and self-quarantine during the coronavirus pandemic. Also learn to use these insights to adjust services and plan programs that address active community needs.
On-DemandWebinarFree!
Join StoryCorps, the national oral history project, for an in-depth look at how to engage your community and local stakeholders through storytelling. Each year, StoryCorps collaborates with hundreds of community partners in order to record and preserve diverse voices from across the U.S. In this webinar, we’ll share insights from our partnership model, discuss StoryCorps’ efforts to create a representative archive, and provide best practices and case studies for engaging your library community through storytelling.
On-DemandWebinar
What could be wrong with traditional middle class principles such as hard work, achievement, self-sufficiency, and planning? The reality is that these dearly held values alienate many library customers and impede our ability to truly meet their needs. Pima County (Arizona) Public Library is successfully offering programs utilizing restorative practices for youth, community conversations for those experiencing homelessness, and expanded reference services for incarcerated individuals. Learn from our experiences around implementing radically inclusive programming.
On-DemandWebinar
In an effort to respond to the needs of an increasingly diverse community, the Cedar Rapids (Iowa) Public Library conducted its first diversity audit. Library staff took a serious look at the diverse needs of the community and created an audit catered to those needs. This session discusses the process and results of an audit of the young adult materials, lessons learned, exciting trends, and great additions to your collection.
On-DemandWebinar
Libraries are for everyone. Learn why and how developing programs for patrons with intellectual, cognitive, and/or developmental disabilities will benefit your library. This session discusses how to structure such programs and offer a range of content for audiences from children to adults. Librarians can offer these programs without advanced specialized education; community members and families will respond with enthusiasm and gratitude. Make your library programs for everyone, too.
On-DemandWebinar
Many libraries have eliminated late fines. When Saint Paul (Minnesota) Public Library took the plunge, we led with our values to produce a comprehensive, transparent internal and external communications plan that boldly proclaimed our intent and celebrated our success. Learn how we moved from public awareness to unabashed marketing; how the media took up the cause; and the many touch points and communications tactics we used to bring staff members, stakeholders, policymakers, and community members along.
On-DemandWebinarFree!
Houston and Queens Public Libraries offer the innovative financial wellbeing program Ready, Set, Bank℠, in partnership with Capital One, to meet the significant demand for senior digital skill development and financial wellbeing classes. This free on-demand webinar shows you how this program helps patrons navigate the world of online banking by providing hands-on demonstrations, video tutorials, and answers to questions about safeguarding personal information online, along with step-by-step guidance on how to manage a bank account on a computer or mobile device.
On-DemandWebinar
Online maps, budget apps, open data portals, even your library's website: in small towns and large cities alike, civic technology improves the relationship between people and their government. Civic technologist volunteers and government tech personnel are now bringing the innovations of Silicon Valley to bear on the challenges and day-to-day matters of Main Street. Libraries, as respected community institutions, should represent the needs of their patrons when governments plan community technology initiatives.
On-DemandWebinarFree!
More than 200,000 people have raised their voices to oppose Macmillan Publishers’ embargo on new eBook titles to public libraries, and ALA has filed its first report with Congress about restrictive licensing and unfair pricing for digital content. Now what? Join the ALA Public Policy & Advocacy Office and the Public Library Association for an update on the #eBooksForAll campaign, planned next steps with Congress and data gathering to build the library case, and specific actions you can take to advance these efforts.