On-Demand Webinars

Advocacy/Marketing

These on-demand webinars are listed from most recent to oldest. See PLA On-Demand Webinars for general information about our on-demand webinars and a list of available topics.


On-DemandWebinar
Ever hesitated to lead an online meeting or webinar due to the pressure of holding people’s attention? Want to tune up your existing online presentation style? Register for PLA’s live, one-hour webinar and learn about the most effective ways to create and deliver an online presentation with confidence. We’ll discuss best practices to create your online “story” for your session and then talk about how you engage and work with your participants to leave them with a memorable experience and—even better—remember what you said!
On-DemandWebinarFree!
How do you respond when patrons ask why there aren't more e-books at the library? It's not an easy question. Turn your (and your patron's) frustration into action. View this archived recording of the free, 90-minute webinar and learn about two creative e-book campaigns initiated by libraries, as well as a comprehensive communications template kit to help you develop your own! You'll find new strategies for reaching out to your community members not only to explain why libraries have limited e-book collections but also to enlist their help in improving e-book access.
On-DemandWebinar
People who visit the library infrequently—or those who don’t visit at all—present a special challenge to public library staff. It’s hard to identify why they don’t use the library, because they typically ignore surveys or focus groups. And without knowing what their needs are, it’s difficult to know what services and programs will attract them. Don’t give up! This on-demand webinar offers some basic techniques that can be used to gain insights about non-users and help you draw them into the library.
On-DemandWebinarFree!
For public library staff, dealing with the media can sometimes be rewarding, sometimes frustrating, sometimes exciting, sometimes daunting… but always necessary. This on-demand webinar covers the fundamentals of media planning and outreach—including social media—to prepare you to work with the media and generate attention that will support your library’s activities and advocacy efforts. This webinar was an extension of the free PLA advocacy training program, Turning the Page 2.0.
On-DemandWebinar
Would you like to learn about a simple, effective strategy that will make you, your library, and our profession indispensable? This webinar describes a straightforward concept that enables libraries to heighten their importance by replacing traditional terms with powerful, intuitive, value-enhanced terminology that people understand. Learn how strategic vocabulary can immediately convey your true value—even to someone who has never set foot in a library.