Creating positive user experiences is central to the success of any online environment. We know that our virtual spaces should provide seamless streamlined access to resources and services. Unfortunately the reverse is often true: users are thrust into a bewildering world of OPACS, databases, discovery tools, link resolvers, research guides, chat services, and web content. This array of disparate user spaces, multiple authentication schemes, confusing navigation, and frustrating mobile experiences alienates and distances users unfamiliar with the diverse tools librarians take for granted.
Developing user-focused web environments, accessible from all devices, is crucial to the sustained relevance of the academic library to the student experience. Using MacEwan University Library's mobile app, and strategy for an integrated web environment as a starting point, this session will explore approaches for developing positive online user experiences.
Originally presented on Wednesday, May 15, 2013
Learning Outcomes
Understand the challenges students face navigating academic library web environments
Consider the impacts of poor online user experience
Explore the benefits of student-centered web strategies
Articulate the growing primacy of mobile technologies
Begin discussions with their own institutions to shift focus to student-centered design
Who Should Attend
This session will be of interest to all levels of librarians and library staff interested in access and discovery tools, web design, mobile delivery, or the user experience.
Presenters
Sonya Betz is the Web and User Experience Librarian at MacEwan University in Edmonton, Alberta. After several years embedded at the front lines of librarianship as a liaison librarian for MacEwan’s English department, she’s now moved the side-of-her desk “web stuff” to the forefront and is eagerly seeking out new opportunities to improve the online experience for MacEwan’s students and faculty. Over the past few years she’s led several teams though redesigns, implementations, and very long bike rides.
Robert Zylstra is the Music and Performing Arts Librarian at MacEwan University in Edmonton, Alberta. His background as a systems librarian and his current work in reference and instruction inspire him in his quest to bridge the gap between core library technologies and front line library service.
Registration
Cost
Free
How to Register
To register, complete the online registration form or or register by mail for the session you would like to attend.
Tech Requirements
Computer with Internet access (high-speed connection is best) and media player software. Headphones recommended.
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Credits
None
Contact
For questions about registration, contact ALA Registration by calling 1-800-545-2433 and press 5 or email registration@ala.org.
For all other questions or comments related to the webinars, contact Julie Reese, ALCTS Events Manager at 1-800-545-2433, ext. 5034 or jreese@ala.org.