Marketing The Academic Library

In today's complex information environment, we have a greater responsibility to communicate the resources and expertise our libraries and librarians provide, both on our campuses and in society. Below are resources to help you develop a marketing campaign for your own library and examples of ACRL's efforts to promote academic and research libraries.

Advocacy Toolkit—The Power of Personal Persuasion (PDF)
Frontline librarians and library workers need the tools to develop their personal powers of persuasion to advance the agenda of the academic library. This publication provides basic content on persuasion, techniques for persuading others, applications of persuasion techniques for libraries and recommended processes and examples for persuading others within higher education environments.

Frontline Advocacy for Academic Libraries Toolkit
Frontline advocacy for college and university libraries is all about informing and persuading. It’s about partnering with your librarians and other staff to place your academic library in the spotlight at every opportunity.

This toolkit was created as part of 2009-2010 President Camila Alire’s initiative – Libraries: the Heart of All Communities and  focuses on practical tools to help frontline library staff identify those opportunities to advocate for the value of libraries and their own value on a daily basis.

Advocacy Resources
Books, articles and other documents providing information and insights on advocacy from a academic library perspective as well as the role of the academic library now and in the future.

Academic and Research Library Campaign
As part of @ your library, the Campaign for America's Libraries, ACRL and ALA have partnered to create a new, national marketing effort to heighten awareness and support of academic and research libraries. Included here is information about the campaign; a toolkit that includes creative strategies, practical ideas, case studies and profiles, customizable press materials, resource lists, and more; additional marketing resources; and downloadable graphics.

Academic PR Discussion List
Join this discussion list, created to assist academic and research librarians in sharing ideas and best practices in marketing and public relations.

ACRL's Advertising Campaign
Learn about ACRL's advertising campaign, aimed at campus decision-makers and designed to promote the importance of librarians in teaching and research. Also included are examples from libraries that have adapted the ads to promote themselves at their institutions and dowloadable graphics for use in your own promotional efforts.

A Student's Guide to Evaluating Libraries in Colleges and Universities
This guide encourges students to consider how well a college's or university's library will help them succeed in their academic career and provides a series of questions related to facilities, resources, and services to evaluate the libraries of their prospective institutions. Print copies are also available.