YALSA is joining with WWE and We Give Books to launch a totally new and improved WrestleMania Reading Challenge for 2014. Between now and March 7, 2014 encourage your kid, tween and teen library patrons to start reading for a chance to win great prizes from WWE & We Give Books. Kids, tweens and teens can sign up to participate at www.wwereadingsuperstar.com to read with their favorite Reading Tag Team Partner and enter to win a trip to WrestleMania XXX in New Orleans. YALSA will be giving away up to 9 $5,000 grants to libraries with the best programming related to the WrestleMania Reading Challenge. Funds can be used for enhancing the library’s teen/tween collections or for literacy-focused activities. Simply plan your event(s), which need to take place between Jan. and March 7th, then tell us what you did via this online application and submit that by no later than April 14th. WWE has put together some great resources to make it easy for you to promote the Challenge to your tweens and teens and their parents. Check them out at: http://www.wegivebooks.org/wwe-toolkit.
About the WrestleMania Reading Challenge
The WrestleMania Reading Challenge is sponsored by YALSA and WWE. The program encourages teens and tweens to read during Teen Read Week and beyond. By doing so, they can win prizes donated by WWE and other organizations. The goal of this program is to reach reluctant readers and get more teens reading beyond Teen Read Week by implementing a reading incentive program that provides prizes from WWE as a reward.
According to Nielsen Media Research, WWE's programming reaches 15.8 million fans each week, of which 23 percent is under age 18.
See what novelist Will Weaver had to say about being part of the 2009-2010 Challenge in the Huffington Post!
See what Bambi Mansfield, a library director in Michigan, told WWE about how joining the program has brought new users into her library.
The world championships for the 2013 WrestleMania Reading Challenge were held on April 6 at the City College in New York, NY. The winners are:
- Grades 5-6: Dianna Nielsen, Port Jefferson Station, NY
- Grades 7-8: Harneek Kapoor, Calgary, Alberta, Canada
- Grades 9-12: Kenyan Gustafson, Sleepy Hollow, IL
They all won ring-side seats to WrestleMania 29 as well as $2,000 for their libraries to use towards the purchase of materials for their tween and teen collections. Congratulations to the three winners!
2013 regional winners are:
- Kazek Israni-Winger, Oakville, Ontario, Canada
- Kenyan Gustafson, Sleepy Hollow, IL -- CHAMPION
- Benjamin Havel, Gloversville, NY
- Joanna Wallace, Hopewell, VA
- Javier Llantin Cruz, Bridgeport, CT
- Rose Gonzalez, San Diego, CA
- Harneek Kapoor, Calgary, Alberta, Canada -- CHAMPION
- Yesenia Castelan, Whiting, IN
- Fenesse Walker, Rochester, NY
- Alex Woods, Havana, FL
- Ramon Pons, Bridgeport, CT
- Frankie Sindelar, Billings, MT
- Fiona Woolley, Galway-Cavendish-Harvey, Ontario, Canada
- Angelina Manfredini, Westchester, IL
- Estevan Morales, Syracuse, NY
- Joshua Bendle, Quinton, VA
- Dianna Nielsen, Port Jefferson Station, NY -- CHAMPION
- Autumn Dudley, San Diego, CA
WWE, Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Sydney, Tokyo and Toronto. Additional information on WWE, Inc. can be found at corporate.wwe.com.
To learn more, you can also visit WWE's WrestleMania Reading Challenge Web page.
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