ALA Resources

Explore resources available from ALA to help your Trustees, Friends, and Foundation coordinate advocacy efforts on behalf of your library:

  • Library Campaign Training Institute logoLibrary Campaign Training Institute
    Developed and presented by Libby Post of Communication Services, the Library Campaign Training Institute will teach attendees how to create, market, and implement an effective advocacy campaign for your library. The Library Campaign Training Institute is jointly sponsored by the ALA Office for Library Advocacy and United for Libraries. Click here to learn more and access the recorded sessions. Sessions include:
    • Building Your Base
    • The Best Defense is a Good Defense
    • Message, Marketing & Media
    • Connecting with YES Voters
    • Get Out the Vote
  • ALA's Issues & Advocacy page
    Information on state and local advocacy resources, library funding updates, Library Advocacy Day, and more.
  • Office for Library Advocacy
    The Office for Library Advocacy (OLA) supports the efforts of advocates seeking to improve libraries of all types by developing resources, a peer-to-peer advocacy networking, and training for advocacy at the local, state, and national level.
  • Add it Up: Libraries Make the Difference in Youth Development and Education

    add it up Resources and statistics to help advocates make the case for libraries at every stage of youth development and education.

  • Library Value - Return on Investment (ROI) 
    A bibliography of resources related to library value (return on investment).
  • Advocacy University
    advocacy university Resources, courses, and tools to help library advocates make the case at the local level.

  • Advocating in a Tough Economy Toolkit
    This toolkit contains resources and tools, including news clips, op-eds and statistics, to help library supporters make the case for libraries in tough economic times.