About
Our community is aimed at those interested and involved in a variety of marketing and communications areas within academic, public, and special libraries, including public relations, promotion, content creation, design, branding, websites, social media, and outreach. We strive to develop library marketing and communications leaders through an emphasis on strategy, planning, and assessment. We manage two major awards programs, and our work includes:
- Exploring evolving marketing and communications theories and trends
- Sharing tips and best practices
- Learning effective strategies and skills from peers and experts both within and without the library profession
- Celebrating successful campaigns and initiatives
- Serving as a liaison on marketing & communications issues to the division, ALA, and other ALA units
Committees and Discussion Groups
- Leadership Team - Charge and Roster
- John Cotton Dana Library Public Relations Award - Charge and Roster
- PR Xchange - Charge and Roster
- New Project Team 7/1/18
- Professional Development Research Project Team - Charge and Roster
Get Involved:
LLAMA volunteer opportunities will open in late July 2019
Library Awards
Make Connections
- LLAMA on Facebook
- Tweet us @LLAMA_ALA
- LLAMA LEADS: Blog featuring LLAMA news and information
- ALA Connect (Login required)
Conferences and Events
- 2020 ALA Midwinter Meeting in Philadelphia, January 24-27; information available in October 2019
- 2020 ALA Annual Conference in Chicago, June 26-29; information available in February 2020
Resources
Staff Liaisons
- Kerry Ward, kward@ala.org, 800-5454-2433, ext. 5036
- Fred Reuland, freuland@ala.org, 800-545-2433, ext. 5032