Professional Development Research Project Team

Community of Practice: Marketing and Communications

Charge: To conduct an environmental scan of professional development and learning opportunities in library marketing and communications; gather and analyze data about audience needs; and identify the gaps where LLAMA can contribute distinct value. Utilizing LLAMA’s mission and new foundational competencies as a roadmap, the project team will develop recommendations for content development, with a focus on the leadership and management components of marketing and communications work.



Rebecca L. Metzger (Chair, April 1, 2018, to July 31, 2019)
Kathy M. Irwin (Member, July 1, 2018, to June 30, 2020)
Brady D. Lund (Member, July 1, 2019, to June 30, 2020)
Ms. Anna C. Popp (Member, July 1, 2018, to June 30, 2020)
Ms. Krista D. Riggs (Member, July 1, 2019, to June 30, 2020)
Mallory Sajewski (Member, July 1, 2019, to June 30, 2020)
Christina M. Sheley (Member, July 1, 2018, to July 31, 2019)
Connie M. Strittmatter (Member, July 1, 2018, to June 30, 2020)

Displaying active committee roster as of 07/16/2019. Last retrieved on 07/16/2019. Members can log in to view full contact information for committee members.

Our Work


  • A final report with recommendations for both general and specific product/program development will be delivered to Community leadership and the LLAMA Content Coordinating Team. A by-product could be that the project team creates an online clearinghouse of professional development and networking resources and opportunities in library marketing and communications for LLAMA members.

Expected time commitment:

  • Approx. 36 hours over one year for virtual collaboration and project work. Preference for in-person meetings at ALA conferences.

Desired skills, knowledge, experience:

  • Knowledge or experience with continuing education providers in library marketing and communications, including other units of ALA and other nonprofit or for-profit providers. Active involvement in online and other networks of library marketing and communications professionals
  • Training program development experience

Staff contact and roles

  • Kerry Ward,, 800-5454-2433, ext. 5036. Spring meeting planning, award marketing
  • Fred Reuland,, 800-545-2433, ext. 5032. Award program planning and scheduling, press releases, etc.

Resources available

  • Online collaboration tools
  • Conference call service
  • Survey Monkey subscription tool
  • Results from a recent “Education & Training Needs” survey