PR ForumAn annual program for library public relations and marketing professionals Coordinated by the ALA PR Assembly
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June 2007 - "10 Cool Technologies That Can Impact the |
NEW: Handout from Stephen Abram
[MS Word]ALA Annual Conference, Washington, D.C.
Speaker Stephen Abram spoke before a crowd of nearly 350 people about YouTube, Blogs, Wikis, RSS, MySpace and more. Are these just sizzle or are they the steak? Are we ready to move beyond simple websites and e-mails? Has your library's PR plan been adapted to the Library 2.0 world? Web 2.0 is coming fast and it's big. What are the skills and competencies that library PR folks will need?
Speaker:
Stephen Abram
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June 2006 - "Word of Mouth Marketing @ your library®" |
ALA Annual Conference, New Orleans
"Word-of-mouth marketing @ your library®" from the experts -- what it is, why it works and how it can be used to engage every staff member, trustee, Friend, faculty member and student in spreading the library message.
Speakers:
Peggy Barber and Linda Wallace Donna Dziedzic
Camila Alire
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June 2005 - "Getting on the air and into print @ your library®" |
ALA Annual Conference, Chicago
An expert panel of Chicago-area media and PR practitioners came together to offer tips and strategies for breaking through the information clutter and delivering library messages in new and creative ways, from editorial boards and op-eds, online press rooms, monitoring chat rooms, news groups and blogs, making the most out of radio and outreach to Spanish-language press.
Moderated by Kathleen Imhoff, chair, ALA PR Assembly
Speakers:
Steve Huntley
Dave Baum Emily Frager
Raquel Powers Larra Clark |
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