Team Teen Read Week Marketing Opportunities

teen read week 2011, picture it @ your library, oct. 16-22

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Teen Read Week™ will be celebrated October 16– 22 with the theme Picture It @ your library. Create a customizable platform to fit your unique marketing objectives for exposure from April through October. YALSA has a number of opportunities available to publishers and vendors for Teen Read Week. See which foundations, publishers, and other vendors have committed to supporting Teen Read Week in 2011.

To take advantage of these opportunities, please fill out the donation form (PDF) and send to Beth Yoke via email at, by fax to 312-280-5276, or by mail to 50 E. Huron St., Chicago, IL 60611. Payment must accompany your form, unless you've contacted Beth to make other arrangements. Questions? Contact Beth at or 1-800-545-2433, ext. 4391.

Team Teen Read Week Opportunities




Promote an author or illustrator via YALSA’s monthly e-newsletter

  • Goes out to about 5,400 YALSA members
  • Distributed second Tues. of each month


Promote an author or illustrator via the 31 Days of YA in Oct. on YALSA’s YA lit blog, The Hub

  • The Hub debuted in Jan. 2011
  • Received 20,000 views in its first two months


Promote an author, illustrator or product in summer issue of the award winning Young Adult Library Services

  • Special double page, full color spread
  • Each feature approximates 1/6 of page
  • Mails to approx. 6,000, with an overrun of 500


Feature an author, illustrator, company rep or product in one TRW webinar (6 available)

  • Jointly host a webinar with YALSA on an educational topic of interest to librarians serving teens


Direct mail marketing opportunity

  • Postal addresses via Excel spreadsheet of YALSA members and TRW registrants for one-time use


Sampling or coupon opportunities

  • Insert coupons or samples into YALSA member conference bags at ALA’s Annual Conference


E-mail marketing opportunity

  • Email addresses of TRW registrants for one-time use


Co-create a TRW contest to promote an author, illustrator or product

  • Work with YALSA to create a contest for librarians or teens


Sponsor a TRW event at a conference, school or library

  • Happy hour at ALA’s Annual Conference
  • Saturday pre-exhibits breakfast at ALA’s Conference
  • TRW Media event at a designated library or school


Feature an author, illustrator or product via a special wrap or insert for the summer issue of Young Adult Library Services

  • Award winning journal mails to approx. 6,000 subscribers, with an overrun of 500 for further distribution
  • Summer issues mails in July


Underwrite expenses for a guide to recommended teen reading

  • Features titles that fit with the “Picture It” theme
  • For librarians to distribute to teens
  • Co-branded with your logo and YALSA’s


Custom packages

Your organization and YALSA create a customized opportunity

Cost varies

Team Teen Read Week Members

ALA Graphics is your source for posters, bookmarks, gifts, incentives, and other library and school promotions including the official materials for Teen Read Week, Teen Tech Week, National Library Week, and Banned Books Week. Check out ALA Graphics for the offical product line for Teen Read Week at

Candlewick Press, based in Somerville, Massachusetts, publishes outstanding children’s books for readers of all ages. Candlewick Press is 100 percent owned and operated by our employees, making us one of the largest independent publishing companies, not just in the country, but in the world. Our independence and passion translates into the highest-quality books possible for you, our discriminating readers -- the teachers, librarians, parents, and of course, children of all ages -- who have learned to expect a truly wonderful book wherever the Candlewick logo appears. Learn more at

Chafie Press is a publisher for the changing world. We are dedicated to cultivating talent and building authors’ careers from the ground up, as well as embracing technology and utilizing it to take our projects above and beyond the norm.

Chronicle Books is inspired by the enduring magic and importance of books. Its objective is to create and distribute exceptional publishing that's instantly recognizable for its spirit, creativity, and value. This objective also informs its business relationships and endeavors, be they with customers, authors, vendors, or colleagues.

Carolrhoda Lab™ is dedicated to distinctive, provocative, boundary-pushing fiction for teens and their sympathizers. Carolrhoda Lab™ probes and examines the young-adult condition one novel at a time, affording YA authors and readers an opportunity to explore and experiment with thoughts, ideas, and paradigms in the human condition. Adolescence is an experience we share and a condition from which some of us never quite recover. All of us at Carolrhoda Lab™ are proud to proclaim our lifelong adolescence and our commitment to publishing exceptional fiction about the teenage experience.

dollar general literacy foundationDollar General Literacy Foundation's commitment to literacy is an integral part of the company's culture. In fact, Dollar General's co-founder, J. L. Turner, was functionally illiterate when he started the company. Dollar General believes learning to read, receiving your GED or learning the English language is an investment that opens doorways for personal, professional and economic growth. That is why our commitment to literacy remains strong. It is the one gift that no one can take away—the one gift that lasts a lifetime. Learn more at

Galaxy Press is the publisher of a new line of fiction called Stories from the Golden Age, a line of 80 books and audiobooks by New York Times bestselling author L. Ron Hubbard. Find a variety of stories to captivate young adult readers whatever their taste in storytelling—ranging from fantasy and science fiction, to mystery and thriller, and even western.Each book contains a glossary of cultural and historical terms to increase vocabulary and reading comprehension. Each book also available as a multicast, unabridged audiobook, with sound effects so real, you'll think you are really there.

Lerner Publishing Group is one of the nation’s largest independently owned children’s publishers with more than 4,000 books in print. For more than 50 years, we've created nonfiction and fiction books for pre-school to young adult readers and for libraries, classrooms, and homes across the country.

Penguin Group Young Readers Group is a global leader in children's publishing, with preeminent imprints such as Dial Books, Dutton, Grosset & Dunlap, Philomel, Puffin, Speak, Firebird, G. P. Putnam's Sons, Razorbill, Viking, and Frederick Warne. These imprints are home to Laurie Halse Anderson, Frank Beddor, Judy Blume, Jan Brett, Eric Carle, Roald Dahl, Tomie dePaola, John Green, Eric Hill, Anthony Horowitz, Brian Jacques, Mike Lupica, Richard Peck, Patricia Polacco, and dozens of other popular authors. Penguin Young Readers Group is also proud of perennial favorites such as The Little Engine That Could and the Nancy Drew and Hardy Boys series.

Teen Read Week Nonprofit Supporters
AdLit is a multimedia project that includes a comprehensive website designed to give parents and educators the tools they need to help adolescents become better readers and writers. offers best-practice articles on topics ranging from achievement to motivation to writing; a Classroom Comprehension Strategy Library; exclusive video interviews with authors; themed book lists, discussion guides and a author study toolkit; an "Ask the Experts" feature; resources for celebrating special days on the literacy calendar with tweens and teens; and a free monthly e-newsletter.

American Association of School Administrators (AASA)
AASA is the professional organization for more than 16,500 educational leaders across America. Its four major focus areas are: improving the condition of children and youth; preparing schools and school systems for the twenty-first century; connecting schools and communities; and enhancing the quality and effectiveness of school leaders.

American Booksellers Association (ABA)
ABA is a not-for-profit trade association representing independent bookstores nationwide.

Cable in the Classroom (CIC)
CIC represents the cable telecommunications industry's commitment to education - to improve teaching and learning for children in schools, at home, and in their communities.

International Reading Association
The International Reading Association seeks to promote literacy by improving the quality of reading instruction through studying reading processes and techniques; by serving as a clearinghouse for the dissemination of reading research; and by encouraging reading as a lifetime habit.

Kids Care
Kids Care Clubs is a program of the Points of Light Foundation. Their mission is to develop compassion and the spirit of service and philanthropy in school-aged youth. To that end, monthly projects and resources are posted on their website.

KIDSNET is a nationally recognized, nonprofit education and media resource that encourages media literacy in young people and their families and is committed to educational excellence in the media industry.

Los Angeles Young Adult Authors (LAYAs)

The LAYAs are a group of L.A.-based YA authors (either that, or the plural form of the Spanish word for "beach," without the "p" in front) who write books, graphic novels, scripts, and cryptic notes to each other. We've been known to judge 4th of July parades in shiny tiaras, do a live game show we do call LAYAPALOOZA, do panels at book fests, conduct writing workshops, do readings at libraries and make school visits cool.

National Association of Secondary School Principals (NASSP)
NASSP’s mission is to build effective and skillful school leaders. They provide professional development and other services and products to help school leaders advance their schools into the twenty-first century.

National Council of Teachers of English (NCTE)
Since 1911, NCTE has provided a forum for the profession, an array of opportunities for teachers to continue their professional growth throughout their careers, and a framework for cooperation to deal with issues that affect the teaching of English.

National Education Association
This organization works with men and women working in schools and colleges across the United States to help all students achieve.

National School Boards Association (NSBA)
NSBA is the nationwide organization representing public school governance. NSBA’s mission is to foster excellence and equity in public elementary and secondary education through school board leadership.


readergirlz is an online book community of over 10,000 members where we challenge girls to read, reflect, and reach out. The organization is operated by five volunteer, award-winning YA authors dedicated to teen literacy. Each month a book is featured, the author hosted, and a corresponding community service project is highlighted. Two special literacy projects are operated yearly to support YALSA's Teen Read Week and Support Teen Literature Day (Operation TBD - Teen Book Drop).

The mission of SmartGirl is to provide an online community for adolescent girls (and boys) to voice their opinions. Members of the site are primarily girls between the ages of twelve and twenty. There are currently 20,000 subscribers to the SmartGirl’s free monthly newsletter.

Speak Up Press
Speak Up Press publishes Speak Up, a national annual art and literary journal featuring fiction, nonfiction, poetry, plays, photography, and artwork of young people thirteen to nineteen years old from across the country and around the world. Speak Up is produced by a local and online teen advisory board.

Swept Away TV/The Rock Star Stories

This television program written, edited, filmed and directed by college and high school students. The program airs in more than 72 markets. We are a non-profit organization dedicated to providing media career training, mentoring and experiences for young people nationwide. More than 3000 young people have learned to shoot, edit, film and direct in the 7 years that the program has been on air. Students also produce high school and college press conferences with such musical artists as Yellowcard, Thursday, Something Corporate, Sum 41, Andrew WK, and the Alkaline Trio.

TeenInk is a national teen magazine, book, and Web site featuring teen writing, information, art, photos, poetry, teen issues, and more. All articles are written by teen authors who are students at K–12 schools. The monthly print magazine is appropriate for teenagers ages thirteen to nineteen attending secondary school: junior high school, middle school, and high school. TeenInk was established in 1989 as The 21st Century magazine by The Young Authors Foundation, a nonprofit organization. More than 25,000 teens have published in the magazine and its companion, Poetry Journals.