The Young Adult Library Services Association (YALSA), a division of the American Library Association (ALA), greatly values financial support from reputable corporations to further the organization’s mission to support and promote young adult librarianship. Financial support from corporate sponsors allows the organization to engage in mission-focused programs and activities that could not otherwise be pursued. The following guidelines have been established to ensure that all of YALSA’s corporate sponsorship arrangements advance YALSA’s mission and strategic goals, serve the best interests of the organization, retain YALSA’s independence, and avoid conflicts of interest.
Definition of Corporate Sponsorship
For the purpose of these guidelines, “corporate sponsorship” means a contribution from a business (either in cash or in-kind) that is provided as a donation to support specific programs, activities or events of YALSA’s.
Consistency with YALSA Mission
YALSA will not partner with businesses for corporate sponsorships if the business or products sold, are inconsistent with ALA’s or YALSA’s mission. ALA Policy 9.1, "The Use of ALA's Name and Joint Relationships," will be consulted when vetting all potential corporate sponsorships.
Review and Approval
Any proposed corporate sponsorship must be reviewed and approved by the Executive Director with support from the Board of Directors to ensure that the arrangements are consistent with YALSA’s mission and goals, and that any potential conflicts of interest are disclosed and addressed in accordance with YALSA’s conflict of interest policy. Each corporate sponsor must agree that YALSA’s Executive Director will review and approve all marketing materials prepared by the corporate sponsor bearing YALSA’s name, logo, and/or other identifying information prior to publication or dissemination.
YALSA does not endorse its corporate sponsors, their policies, products, or services, nor imply that YALSA will exert any influence to advance the corporation’s interests outside the particulars of the arrangements made for the sponsored event or activity. The following language will be included in any written agreement with the corporate sponsor: “YALSA’s name, logo and/or identifying information may not be used in a manner by the corporate sponsor that would express or imply YALSA’s endorsement of the corporation or its products, services or policies.”
The terms, conditions, and purposes of the financial support will be documented by a signed agreement between the corporate sponsor and YALSA. The agreement will identify whether any of the payments from the sponsor are for advertising.
No Free Advertising or Return Benefit
Sponsors are making a contribution to support YALSA’s mission and are not entitled to receive free advertising (as that term is defined by the Internal Revenue Code [IRC] or Internal Revenue Service [IRS] rules and regulations) or other substantial return benefits from YALSA. YALSA may, in its sole discretion, provide acknowledgments of a sponsor’s contributions; however, sponsors are not entitled to such acknowledgments as a condition of their contributions.
Consistent with federal tax laws, YALSA may acknowledge the corporate sponsor’s support for YALSA through a corporate sponsorship payment in program materials and activities and may include acknowledgments of the corporation’s financial and other support. Such acknowledgments may identify and describe the corporation’s products or product lines in neutral terms and may include the sponsor’s name, logo, slogan, locations, telephone numbers, or website addresses as long as such acknowledgments do not include (a) comparative or qualitative descriptions of the company’s products, services, or facilities; (b) price information or other indications of savings or value associated with the company’s products or services; (c) a call to action; (d) an endorsement; or (e) an inducement to buy, sell, or use the sponsor’s product or service. Any acknowledgments of corporate sponsorships will be created by, or subject to prior review and approval, by YALSA.
No Product Promotion
Sponsors are not permitted to advertise, market, or otherwise promote specific products and services in connection with their sponsorship of YALSA-related programs and activities, but products or services may be listed or displayed at YALSA’s events as long as no endorsement by YALSA is implied.
No Contingent Payments
YALSA will not enter into any arrangements with corporate sponsors where the amount of payment by the corporation is contingent upon attendance at an event or any other measures of public exposure.
YALSA will have complete control of the content and speakers at any sponsored activity or event. Corporate sponsors will not control the planning, content, or execution of the activity or attempt to direct or influence the content of YALSA programs, except that YALSA may ask the sponsor for suggestions to enhance the experience for the sponsor.
Reports on YALSA corporate activities relating to corporate sponsors will be regularly presented to the YALSA Board of Directors.
Whenever possible and feasible, YALSA shall seek funding for programs from a variety of sources. It is understood, however, that occasions may arise when support of a specific event, program, or special event from a single source is appropriate. YALSA will exercise special caution so that in circumstances when single support is granted, YALSA avoids conflicts of interest and guards against any perception of conflict of interest. YALSA will generally ask corporate sponsors to refrain from sponsoring other events, programs, or activities that are substantially similar to the event, programs, or activity conducted by YALSA.
Where appropriate, YALSA will ensure that sponsoring organizations agree to appropriate indemnification and hold harmless provisions to protect YALSA and its officers, directors, employees, and agents against any liability that might arise out of the sponsoring organizations’ acts or omissions with respect to a particular arrangement, including but not limited to any acts or omissions relating to the marketing, sale, dissemination, and/or use of a corporate sponsor’s products. YALSA may also require corporate sponsors to add the YALSA to the sponsors’ liability insurance where appropriate.
YALSA reserves the right to terminate any corporate sponsorship if the sponsor or its representatives or agents engage in any conduct that would lead YALSA to reasonably determine that its continued participation in the arrangement with a particular company would adversely affect the goodwill and reputation of the YALSA or its members. In the event of any such termination, YALSA will relinquish the sponsor's contribution and return all unused funds. In such cases, corporate sponsors may not use YALSA’s name without the written approval of YALSA.
YALSA’s Board of Directors is responsible for establishing the principles and guidelines governing YALSA’s relationships with corporations. The YALSA Executive Director is responsible for day-to-day oversight of all corporate sponsorship arrangements.
Adopted by the YALSA Board of Directors on January 9, 2011 and adapted from the National Council of Nonprofits’ “Term Sheet for Developing Policy Guidelines on Corporate Sponsorships,” accessed 12/21/10 from http://tinyurl.com/27xd4dw