Texas Tech Universities (Texas)

"Action, Create, Help, Relax, Green and Connect"


Texas Tech Universities (Texas) used several print and electronic channels—even 3-D animation –to successfully reach its student population through six keywords: Action, Create, Help, Relax, Green and Connect. The creative graphical representations of these words could be seen all over campus, and the results were impressive, including a 110 percent increase in student use of the library’s e-resources and a 60 percent increase in Facebook fans.

Awards Won

Title Year
image of the seal for john cotton dana award John Cotton Dana Library Public Relations Award
The John Cotton Dana Award honors outstanding effective strategic communication campaigns that show
results – no matter what size or type of library.
2013 - Selection(s)