Richland Library (S.C.)

"change from the inside out" customer service campaign


Richland Library (S.C.) used customer experience workshops with 400 staff members to “change from the inside out,” identifying the Library’s brand promises to the Richland community. The brand promises became the Library’s foundation for defining what the customer can expect from the library.

Awards Won

Title Year
image of the seal for john cotton dana award John Cotton Dana Library Public Relations Award
The John Cotton Dana Award honors outstanding effective strategic communication campaigns that show
results – no matter what size or type of library.
2013 - Selection(s)