The Public Library of Cincinnati and Hamilton County

Cincinnati, OH

About

for a dynamic and comprehensive library card sign-up campaign. In partnership with the Cincinnati Zoo and Botanical Garden, the campaign used a fun and appealing wildlife theme with multilayered marketing strategies to reach and motivate students county-wide to sign up for library cards. The campaign resulted in record sign-ups, increased awareness of library services and invaluable community and media relationships.

Awards Won

Title Year
John Cotton Dana Library Public Relations Award

The John Cotton Dana Award honors outstanding effective strategic communication campaigns that show results, no matter what size or type of library.

2006 - Winner(s)