Mid-Continent (Mo.) Public Library

"Access Your World” campaign


Mid-Continent (Mo.) Public Library developed a cohesive and comprehensive rebranding campaign around the concept of “access” to help shift the perceptions of libraries in their community. The creative “Access Your World” campaign was embraced by library staff and community members alike, indicated by increased usage of online services and customers proudly touting their Access Passes (formerly known as library cards).

Awards Won

Title Year
image of the seal for john cotton dana award John Cotton Dana Library Public Relations Award
The John Cotton Dana Award honors outstanding effective strategic communication campaigns that show
results – no matter what size or type of library.
2013 - Selection(s)