Craighead County Jonesboro (Ark.) Public Library

“Meme Your Library” campaign

About

The Craighead County Jonesboro (Ark.) Public Library “Meme Your Library” campaign engaged their community in a new way and positioned them as a 21st Century Library. The campaign, styled after popular ecards, resulted in increases in usage both physically and virtually, including an increase in mobile site visits by 118 percent and program participation by more than 100 percent.

Awards Won

Title Year
image of the seal for john cotton dana award John Cotton Dana Library Public Relations Award
The John Cotton Dana Award honors outstanding effective strategic communication campaigns that show
results – no matter what size or type of library.
 2013 - Selection(s)