Fundraising & Building Support for Your Library: A Three-Part Webinar Series

Thursday, 10/3/2019
  • 2:00 PM (Eastern)
  • 1:00 PM (Central)
  • 12:00 PM (Mountain)
  • 11:00 AM (Pacific)
Thursday, 10/10/2019
  • 2:00 PM (Eastern)
  • 1:00 PM (Central)
  • 12:00 PM (Mountain)
  • 11:00 AM (Pacific)
Tuesday, 10/29/2019
  • 2:00 PM (Eastern)
  • 1:00 PM (Central)
  • 12:00 PM (Mountain)
  • 11:00 AM (Pacific)

Crafting a Compelling Case for Support

This webinar offers an overview of the importance of a fundraising organization’s case for support and provides the building blocks for creating your own. The case for support articulates all the reasons and justifications for supporting a cause; therefore, a strong case for support is an essential resource to anyone soliciting donations on your foundation’s behalf. Without a case statement, an organization will struggle to establish an effective fundraising program and the materials necessary to raise money and support volunteers in their fundraising roles. By attending, you will acquire fundamental fundraising skills necessary to engage prospective donors for your organization and seek their philanthropic support. 

Presenter Lisa Lintner, a library director leading a newly formed foundation in 2016, will share her experience in developing her foundation’s first case for support, and the subsequent updated versions. Presenter Dr. Sarah Nathan, Lilly Family School of Philanthropy’s Associate Director of Public Programs, will share an overview of their signature program “Fundraising for Small Nonprofits,” where Lisa first learned how to create a case for support.

Lisa Lintner was appointed the director of the Johnson County Public Library in 2015. In her 20+ years of public library experience, she has dedicated her career to providing outstanding services for patrons from the cradle through retirement. She is a graduate of Indiana University’s Master of Library Science program and holds a Bachelor of Science in English and Theatre from Ball State University. In 2016, the Johnson County Public Library Foundation was formed to support the Library in providing lifelong literacy resources and programming.  

Sarah K. Nathan, Ph.D. is Associate Director of the Fund Raising School, the nationally renowned professional training program for fundraising practitioners. Dr. Nathan is currently directing a national study of the fundraising profession and is a frequent speaker on the topic. She holds the MA and PhD in philanthropic studies from the Indiana University Lilly Family School of Philanthropy.

How Everyday Relationships Build Support and Help Libraries Transform 

Libraries are fighting for support and dollars in every community across the country. Asking for support when the ballot is printed is too late. How do you create a community of advocates before a ballot initiative or budget request is on the agenda? Learn how one library has developed an advocacy plan to build a community of library champions who are ready to be activated when needed. Through strategic communications planning, utilizing the Libraries Transform campaign, and one-on-one meetings with stakeholders, the Cedar Rapids Public Library will show you how to take on advocacy one step at a time.

The Cedar Rapids Public Library learned a hard lesson after losing a ballot initiative in 2016 and being forced to reduce hours and services. Since that time, the Library has taken a strategic approach to advocacy, meeting regularly with a committee of people to prioritize communications and to assign work. Through this process, the Library was able to restore partial funding after two years through the City Council—avoiding another ballot initiative that may not have passed. Learn from their mistakes and hear how the Library has transformed a loss into a victory by making advocacy the focus all year long, every year. Speakers: Amber McNamara, Community Relations Manager, Cedar Rapids Public Library; Dara Schmidt, Director, Cedar Rapids Public Library

Amber McNamara is the Community Relations Manager for the Cedar Rapids Public Library. She spends her days scheming new ways to draw the community into the library and the library into the community. She spent her career before libraries in nonprofit marketing, branding and communications. She has worked at the Cedar Rapids Public Library since 2009 and has a BA in English from Cornell College.

Dara Schmidt is the Director of the Cedar Rapids Public Library.  Before returning home to Iowa for her dream job with Cedar Rapids, Dara worked at Anythink Libraries in Colorado and City of Downey and Los Angeles County Libraries in California.  She has an MLIS from San Jose State, and MPW from the University of Southern California, and a BA from Baldwin-Wallace University.  Whether acting as an employee, a parent, or a community volunteer, Dara is always an advocate for the Library.

Annual Giving Campaigns - Best Practices From Across the Country

Presenter Kathy Selking will dissect and compare successful campaigns from libraries across the country. After attending this webinar, you will have a list of best practices and tools you can immediately implement in your next campaign.

Kathy Selking is the Manager of Library Development for the Toledo Lucas County Public Library, as well as the Secretary and Treasurer for the Library Legacy Foundation of the Toledo Lucas County Public Library. With over 10 years of fundraising experience, Kathy has earned her CFRE credential and is currently leading the Foundation to its most successful year in decades. Kathy also manages the Library’s events and volunteer work. Currently, she is working with other Library staff on finalizing the completion of the renovation work at their Main Library. Her future plans include growing their planned giving program and increasing corporate giving.

Learning Outcomes

Attendees of Crafting a Compelling Case for Support will acquire fundamental fundraising skills necessary to engage prospective donors and seek philanthropic support. In How Everyday Relationships Build Support and Help Libraries Transform, attendees will learn how the Cedar Rapids Public Library developed an advocacy plan to build a community of library champions who are ready to be activated when needed, and go on to develop their own plan by learning to take on advocacy one step at a time. Finally, Annual Giving Campaigns - Best Practices From Across the Country covers best practices and tools for implementation in upcoming campaigns.

 

Who Should Attend

  • Library directors
  • Foundation staff
  • Foundation board members
  • Friends Group staff
  • Friends Group board members
  • Trustees

Registration

Cost

-$179 Non-Members
-$149 ALA Members
-$99 United Members
-FREE for Statewide Group Members

How to Register

Tech Requirements

Phone, laptop, or computer with internet access

Contact

Email united@ala.org or call (800) 545-2433.