United for Libraries Programs: ALA Midwinter Meeting

The 2021 American Library Association Midwinter Meeting will be held virtually Jan. 22-26.
Registration closes Tues., Jan. 19th at 11:59 p.m.

ALA Midwinter Meeting

Registration information


United for Libraries discussion groups

The Future of Library Fundraising: Tips and Best Practices
Sunday, January 24, 12:00 PM – 1:00 PM Central

How did 2020 reframe your fundraising plans for the library? If you have a Foundation and/or Friends group, how did your strategies change? Join other library fundraisers to discuss successes, exchange ideas, and topics related to fundraising, including relationship building, crafting a case for support, annual giving, virtual fundraisers, and more.

Fighting Budget Cuts and Finding Funding
Sunday, January 24, 2:30 PM – 3:30 PM Central (*new date/time)

Share how you are navigating reduced budgets, staff layoffs, furloughs, and increased expenses due to COVID-19, and discuss ways to find new, alternative funding, as well as continue and further advocacy efforts.


Programs of interest for Trustees, Friends, & Foundations

The Road Ahead: Libraries in an Uncertain Future: Part One
Monday, January 25, 10:00 AM -- 11:00AM Central 

Libraries face an uncertain future in a time of dramatic change and disruption such as the Covid pandemic, social movements on race and equity and climate change to name a few. In Part One of this workshop session, exploring future scenarios through the lens of a renowned change strategist with reaction from leading practitioners and policy stakeholders will provide an engaging and thought provoking session that will shed light for a resilient future. Featuring Will Shorter, Chairman of the Anne Arundel County Public Library Board of Trustees.

Navigating Advocacy in a Virtual World
Available on demand

You pivoted brilliantly to serve library users throughout 2020. Now it’s time to pivot your approach to advocacy. How can you most effectively share your library’s value while your library, and your elected leaders, are working remotely? Courtney Laudick, Senior Legislative Assistant for Rep. Andrew Levin (MI-9), and Clinton-Macomb (Mich.) Public Library Director, Larry Neal, will share their experience communicating virtually, including excerpts from Rep. Levin’s live virtual tour of Clinton-Macomb Public Library. Join ALA Committee on Library Advocacy Chair, Justin De La Cruz for a discussion on engaging with legislators in a virtual environment, and learn valuable tips on how to maximize social media and other digital communications to make your voice heard establish meaningful relationships with your newly elected officials. Pair this session with 'New Directions from State and Federal Policy Makers' to reinvigorate your advocacy at all levels of government during COVID restrictions.

Using Libraries Transform for Public Awareness and Advocacy
Available on demand

During these challenging times, are you struggling to find simple and effective ways to promote your library’s resources and communicate their value to the community? Tune into this session to learn how you can use the free Libraries Transform program for your library’s marketing, advocacy, and fundraising efforts. An initiative of the American Library Association, Libraries Transform provides free messaging, graphics, and best practices for libraries of all types. This session will include an overview of the Libraries Transform toolkit, examples of campaign success stories, and ideas for how all libraries can adapt these resources to fit their public awareness needs now and in the future. The session will also provide information on ALA’s National Library Week campaign, celebrity video PSAs, and ILoveLibraries.org website—and how they can help showcase the essential role your library plays in changing lives and strengthening communities.