Publicity Checklist

This checklist provides an overview of important publicity reminders. For more detailed information, please thoroughly review the Publicity section of the Site Support Notebook.

  • To meet media and other deadlines, you will need to start promoting your programs at least six weeks to two months in advance. See the “Promotion Guide” for helpful suggestions.

  • Use official project credit information on all publicity materials. Use sponsor and funder logos on materials wherever possible.

  • All publicity images must be accompanied by the ownership credits provided with the image. See “Guidelines for Use of Publicity Images” for more detailed information.

  • Stress sponsorship and funding credits in press releases, press events, and all public programs.

  • Host sites must submit – at least three days before printing or posting – all draft copy of publicity materials to the ALA. Please e-mail drafts to