Publicity Checklist

Lincoln: The Constitution and the Civil War

Site Support Notebook

This checklist provides a general overview of exhibition publicity procedures. For more detailed information, please thoroughly review the Publicity section of the site support notebook.

  • To meet media and other deadlines, you will need to start promoting the exhibition and events at least six weeks to two months in advance. See the “Promotion guide” in the Publicity section of the site support notebook for more detailed information.

  • Use official exhibition credit information on all printed exhibition materials. Use sponsor and funder logos on materials wherever possible.

  • Stress sponsorship and funding credits in press releases, press events and all public programs.

  • Publicity images provided to hosting libraries may be used for noncommercial or educational activities and for exhibition promotion only.

    • All publicity images must be accompanied by the ownership credits provided with the image. The use of accompanying descriptive captions is encouraged if space is available.

    • See “Guidelines for use of publicity images” in the site support notebook for more detailed information.

  • Libraries must submit—at least three days before printing or posting—all draft copy of publicity materials to the ALA. Please e-mail drafts to both Susan Brandehoff,, and Jennifer Dominiak,, or fax to 312-280-5759. Materials will be reviewed immediately.

  • If you have an exhibition Web page on your library Web site, send an e-mail with the Web address to We will provide a link from our Web site to yours.

  • Save two copies of all printed press coverage and submit to the ALA with your final exhibition report. The final report must be received by the ALA within 30 days of the closing of the exhibition.