Community Connect: Publicity
ALA and Capital One have created the following promotional materials for libraries participating in Community Connect. To ensure accuracy, brand consistency, and proper credits, you are encouraged to utilize these materials, which have been pre-approved by ALA and Capital One. Your library is also welcome to create your own materials as needed, provided they include the proper branding and credits.
Graphic Materials
Note: Some of the below graphic materials are designed with blank spaces that you may customize by adding your library’s name, logo, web URL, or program information. Instructions for editing the PDF materials are below.
Printable Materials
- Poster (PDF, 11 x 17)
- Flyer (PDF, 8.5 x 11)
- Brochure (PDF, 8.5 x 11, designed to fold to 8.5 x 5.5)
- Instructions for digitally editing printable materials (Word document)
Web Images
- Web banner (JPG, 1000 x 300 px)
- Web square (JPG, 400 x 400 px)
Social Media Images
- Facebook cover photo (851 x 315 px)
- Facebook shared image (1200 x 630 px)
- Instagram shared image (1080 x 1080 px)
- Instagram/Facebook story (1080 x 1920 px)
- Twitter cover image (1500 x 500 px)
- Twitter in-stream photo (440 x 220 px)
Press Materials
Note: These press materials are designed as templates with blank spaces. You may customize them by adding your own library information, location, goals, and quotes, as shown in [BRACKETED TEXT].
When communicating with newspaper reporters, radio and TV interviewers, and other media personnel, please ask that the full credit statement be included in articles and features. You may wish to include line set off at the beginning of news releases that states, “Editor: Please do not edit out ALA and Capital One in paragraph __.”
ALA and Capital One should be acknowledged orally at news conferences, public programs, and radio or television interviews. Use the official exhibition credit (see below) as a guide. When in doubt, ask the ALA Public Programs Office (publicprograms@ala.org).
Acknowledgment on Promotional Materials Created by Your Library
If your library wishes to make its own graphic or press materials, you must include:
On graphic materials, both logos and credit statement should appear at a size that is readable and appropriate to the overall design. If space does not allow you to include both the logos and credit statement, you may include just the credit statement. Logo files and credit statement can be found below.
Logos
Grant recipients are authorized to use logos only for Community Connect program purposes for the duration of the project. They do not need to obtain additional permissions. Please direct questions about logo usage to publicprograms@ala.org.
Credit Statement
Community Connect: Digital Access at Home is made possible by Capital One and the American Library Association.
If you have a publicity situation that is not addressed above, please contact publicprograms@ala.org.
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