Further Guidelines for Sponsor Acknowledgment

“Johns Adams Unbound” Online Site Support Notebook

(When in doubt, ask the ALA Public Programs Office!)

  • The credit above should appear on all printed and other visual materials related to the exhibition, including press releases, brochures, publications, invitations, program flyers, advertisements, press kits, announcements, web sites and local posters. It should also appear on any signage at the entrance to the exhibition. On all materials, it should appear in a type size that is readable and appropriate to the overall design. Include logos if space permits.

  • Logos: Please use the National Endowment for the Humanities, Boston Public Library and American Library Association logos on materials whenever possible, especially on smaller PR pieces where the credit line does not fit. Logos may be found on the “John Adams Unbound” ALA web pages and on the project PR CDs.

  • In speaking to or sending press releases to newspaper reporters, radio and TV interviewers and other media personnel, please stress that full sponsorship and funding credit should be included in all articles and features.
    Some libraries include a line set off at the beginning of press releases saying “Editor: Please do not edit out sponsorship credits in paragraph _______.”

    • At press events and in public programs: The sponsorship of the NEH, the Boston Public Library and the American Library Association should be acknowledged orally at the beginning and end of press conferences, public programs, and other public events connected with the exhibition, and at the beginning and end of radio or television interviews. Use the official exhibition credit as a guide.

    • Local sponsor credits: Local sponsor credit must follow the “John Adams Unbound” exhibition credit line and be in a type size no larger than the exhibition credit. The exception is materials or programs entirely supported by another funding source. In those cases, it is still necessary for the credit line or logos to appear, but the additional sponsor's credit may appear first and in a larger size.

  • N.B.: Three copies of all printed press coverage and PR materials must be submitted with the library’s final report to ALA. However, only one copy of CDs, DVDs, tapes or cassettes is required.