Resources for Staff Responsible for Marketing and Writing Press Releases at ALA
Communications Preference Levels: http://www.ala.org/support/imis-membership-communication-preferences
ALA Library Marketing page: http://www.ala.org/aboutala/contactus/marketing
ALA Mailing List Rental: http://www.ala.org/aboutala/contactus/marketing/mail_list_rental
Divisions and Conference Services may also have conference related lists rental
Informz: http://www.ala.org/support/informz
- Communication Preference Levels
- Create Informz Opt-Out List
- Email Marketing Best Practices at ALA
- Import Informz List
- Informz Lists Defined
- Have Facebook and Twitter work with your Informz emails. Contact Julianna via Track-IT (Training classification) to simply have the link ups made.
Email Marketing Best Practices: http://www.ala.org/support/email-marketing-best-practices-ala
Press Releases in the Drupal microsite
Access to Resources
ALA has a compliment for resources for you to use. If you haven't used a resource in a while, check out the password retrieval tips: http://www.ala.org/support/login-password-reset-guide
To have credentials for Informz, the Press Release microsite, or iMIS (association management software database), you will need training. Please complete a Track-IT ticket for Training.
Learn some iMIS basics and about helpful integrations.
Social Networking logins may be available within your unit. ALA Membership Development manages the main accounts. Contact Membership staff to collaborate: http://www.ala.org/offices/membership
The ALA Library can assist you with accessing archival photos and information at the University of Illinois.
Evaluation and Reports
ALA has a shared SurveyMonkey Account for surveys (the login is stored in the Guide).
Informz, Adobe Connect, and Moodle have built in reporting tools.
Graphics
Policies and Procedures
Privacy and data security policies and procedures are a top concern for marketing professionals.
Communication Preference Levels