Marketing, PR & Press Releases

Resources for Staff Responsible for Marketing and Writing Press Releases at ALA

Communications Preference Levels:

ALA Library Marketing page:

ALA Mailing List Rental:

Divisions and Conference Services may also have conference related lists rental


Email Marketing Best Practices:

Press Releases in the Drupal microsite

Access to Resources

ALA has a compliment for resources for you to use. If you haven't used a resource in a while, check out the password retrieval tips:

To have credentials for Informz, the Press Release microsite, or iMIS (association management software database), you will need training. Please complete a Track-IT ticket for Training.

Learn some iMIS basics and about helpful integrations.

Social Networking logins may be available within your unit. ALA Membership Development manages the main accounts. Contact Membership staff to collaborate:

The ALA Library can assist you with accessing archival photos and information at the University of Illinois.

Evaluation and Reports

ALA has a shared SurveyMonkey Account for surveys (the login is stored in the Guide).

Google Analytics login

Informz, Adobe Connect, and Moodle have built in reporting tools.


ALA logos

Policies and Procedures

Privacy and data security policies and procedures are a top concern for marketing professionals.

Communication Preference Levels