Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO fields have been incorporated into the design of our content types. It is a responsibility of each Content Editor to populate these fields so that our www.ala.org content has maximum web presence. All ALA.org Webpages REQUIRE that the fields labeled Author, Editor, SEO Title, SEO Description and SEO Keywords located under the Metadata tab of every content type are populated.
Author and Editor
- Typically, the ALA unit responsible for the content should be listed in the Author field, and the staff or member content manager is then listed in the Editor field.
- Changing the author information in the Author field does not change the default node author as indicated in the Content List that you can see by clicking on the Find Content menu on the Shortcut Bar. Only Site Admins can change the internal author associated with a node.
In the SEO Title field, enter the same text that you entered into the Title field at the very top of the content type page. You may also edit this text to provide additional information.
In the SEO Description field, enter the same text that you added to the Summary and Description field on the main area of the Content Type. It is an ALA.org best practice to have the text in the Summary, Description and SEO Description fields, but the Summary field should also contain a detailed synopsis.
In the SEO Keywords field, enter a series of words (no commas needed) that describe the primary ideas expressed on the page.
Check to hide breadcrumb on this page
Hide Right Sidebar
Check to hide right navigation sidebar (if you have navigation pods that you don't want to display on the page).
Hide Left Sidebar - Don't use this!
Check to hide left sidebar - this option should only be used for forms.
Access Data (restricting how authorized users can access your content)
This area of the Metadata tab allows you to restrict who views this page based on the use of unique codes housed in our association management database, iMIS. When navigating to this page, the site visitor will receive a prompt to login. During login, their iMIS record will be referenced to make sure that the criteria indicated in the metadata fields matches the dues product and activity codes associated with their iMIS record. If it does, they will be able to access the page. If not, they will receive an error message.
All ALA Members
Check this box to make your resource available to all ALA members as defined by iMIS. Do NOT check if you need to restrict to smaller groups. Instead use options, below.
Some ALA Members
To restrict access to one or more membership types using iMIS code(s) separated by commas. Examples: ASSOC for associate members, CH for chapter members, R for regular members, ST for student members. For a complete list of codes, staff can consult the iMIS database, member volunteers should contact their staff liaisons.
Division, Round Table, Committee Members and/or Event Registrants
Use this field to restrict access to members of groups and to registrants of classes and events.
- To work, all codes used here must be in iMIS, our association management database. Divisions, sections, interest groups, round tables & committees all have codes. See below for instructions for how to assemble them. Classes & events, whether free or paid, must be set up in iMIS Events to get a code to use here.
- Add one or more codes, separated by commas. Construct division and round table codes by adding a period after the acronym. For example, use ACRL. to make available only to ACRL members, or ACRL.,VRT. to restrict to ACRL and VRT members. To limit to a section, use the division acronym underscore the section acronym (no period); ACRL_ARTS will limit access to members of the ARTS section. To restrict access to those who have signed up for an event, use the event code from iMIS. For committees, use the committee code.
Member Only Expiration Date
If there is a time that this page can be seen by all visitors to the Website, enter that date here and the access permissions entered above will be removed.