[Strategy Series] Bundle and Save

Need help managing projects in your library? Want to become a manager or are early in your management career? Don't have a lot of patrons taking advantage of your library offerings? If you answered yes, this three-part eCourse strategy series is for you! First in the series is Project Management in Libraries; Review the skills and experiences needed to be an exemplary project manager. Second up, Who Manages, Who Leads?; A dive into practical working knowledge for a prospective, new or current manager. Lastly, Marketing the 21st Century Library; How to raise awareness of your library offerings. Save big when you register for all three sessions. 

[Strategy Series 1 of 3] Project Management in Libraries - 04/5/2021 - 05/3/2021

In this class, participants will review the skills and experiences needed to be exemplary project managers in a library organization. Interactive and dynamic activities such as discussions, reading assignments, and class exercises will accompany each week’s lectures. The four-part topical tour of project management will culminate with a final project based on project management principles. The course is self-paced.

[Strategy Series 2 of 3] Who Manages, Who Leads? - 05/24/2021 - 06/21/2021

Often, new managers have little practical working knowledge of what to expect in their new role, or if they are an existing manager, already in the role, they can be uncertain of the best methods to use in managing other staff, resources and services.  Leaders sometimes emerge from management. Yes, some leaders are born, but others can be trained.

“Who Manages, Who Leads” is a four-week interactive program to introduce and enlighten both new and existing managers and leaders to theory and practice. This course benefits front-line staff that excel in their positions and are promoted to managerial positions, or for those who have a great resume, which expectedly leads to an interview – resulting in being hired into a coveted management spot. This course discusses managerial and leadership opportunities in between this spectrum, those promoted to those hired into management positions.

As part of the learning process, all participants will join in discussions and complete short assignments in order to receive a completion certificate. Additionally, you will be provided an opportunity to research the literature specific to your own professional. All students will also complete a series of short answer questions and a small final project.

[Strategy Series 3 of 3] Marketing the 21st Century Library - 7/26/2021 - 8/23/2021

This course teaches participants that marketing and promotions can help us better serve our patrons in the 21st century, and improve awareness and regard for our profession.

Marketing in the 21st century library is a four week course designed for MLS candidates, graduates, librarians and paraprofessionals who are charged with creating marketing and promotions plans. It will highlight the overall importance of using marketing and promotions to increase awareness and plan for the future.This course is unique as it succinctly outlines the differences between marketing plans, which are strategic, and promotions plan, which are reactive. It contains principles of survey methods, project planning, staff support and buy in. It is also a method of increasing respect and support of librarians in all types of libraries.

Learning Outcomes

[Strategy Series 1 of 3] Project Management in Libraries - 04/5/2021 - 04/26/2021

  • Issues facing new and existing managers who need to create project management plans.
  • The importance of project champions, administrators, and cross-departmental staff will be covered in depth.
  • Effective communication (written and verbal), training staff, managing cross departmental projects, delegating tasks, and being the middle manager. Leading literature will be uncovered, reviewed and discussed.

By the end of the course, participants will be prepared to assume both leadership roles and managerial roles, in relation to effective project management.

[Strategy Series 2 of 3] Who Manages, Who Leads? - 05/24/2021 - 06/14/2021

  • Theories of management and leadership are explored and discussed
  • Participants will understand the differences between leadership and management, and gain insight in how to move from on role to the next and how to be both simultaneously
  • Individual exercises tie in practical issues that present to manager and leaders, such as hiring, firing, and suggesting corrections to existing behaviors among staff. Mission and vision development and implementation  are discussed.
  • Read premier literature on the topics of leading, managing, and  learning your own styles of management. Activities and training involved in improving you own skills set will be presented

[Strategy Series 3 of 3] Marketing the 21st Century Library - 7/26/2021 - 8/16/2021

  • Participants will learn how to create a marketing plan skeleton
  • Participants will learn how to strategically plan using the TIPR method (Think, Investigate, Plan and React)

Who Should Attend

All library staff and professionals who are in managerial roles, those who aspire for these roles, or those who are forced into such roles.


Debra Lucas has been the Head of Reference and Interlibrary Loan at D’Youville College in Buffalo, NY, since 2002. She is the author of Marketing the 21st Century Library: the Time is Now, published by Chandos, an imprint of Elsevier. She has been an online instructor in Library Studies since 2012.

Her book chapters appear in Middle Management in Academic and Public Libraries (2011) and the 21st Century Handbook of Anthropology (2010). Dozens of encyclopedia articles appear in the Encyclopedia of Power (2011), the Encyclopedia of Time (2009), the Encyclopedia of Anthropology (2005), and the 20th Century Encyclopedia of Pop Culture (2000). She has also published academic journal articles in Collaborative Librarianship (2011), the Journal of Interlibrary Loan, Document Delivery & Electronic Reserve (2009), and the Journal of Library and Information Science (2007). Additionally, she served as an editor for the Journal of Library Innovation.

At D’Youville and in the surrounding communities, she routinely guest lectures in the field of librarianship and research (2007-). She graduated from the Western New York Library Resources Council Leadership Institute (2006-2007) and also was a Leadership Institute Graduation Keynote Speaker (2009). Currently she is completing studies to become a faculty governance senate parliamentarian and is writing her first fictional novel. She was awarded a Sabbatical in 2014, a Fellowship Award in 2015-2016, and was then promoted to full-librarian in 2016.

She resides in Snyder, NY with her college aged son.



Save big when you register for the entire three-part series.

  • $323 (save $67) for RUSA members
  • $450 (save $75) for ALA members
  • $536 (save $94) for non-ALA members
  • $255 (save $45) for student members and retired members

How to Register

  • Online
  • By Fax: download, complete and fax form (PDF format) to (312) 280-1538
  • By Mail: download, complete and mail form (PDF Format) to American Library Association, ATTN: MACS/Online CE Registration, 225 N. Michigan Ave. Suite 1300, Chicago, IL 60601

Tech Requirements

ALA uses Moodle for all online educational courses. It is hosted at http://ecourses.ala.org Learn more about Moodle at www.moodle.org.

All content for this course will be provided by the instructor. No textbook required.

The Moodle login instructions will be sent the Friday before the start date. The course site will remain open one week after the end date for students to complete any assignments and submit the course evaluation survey.


Continuing Education Credit - A certificate of completion will be sent to each participant upon successful completion of a course.

Although this course is not CEU-certified, many licensing boards will accept it for credit. Requirements vary by state and school district regarding certification and continuing education credits. The decision to grant CEU credits remains entirely up to your state or school district. If you are in need of credits, check with your state and/or school district before enrolling to determine eligibility. Some states will review your certificate of completion and course description to determine eligibility.


Questions about your registration should be directed to registration@ala.org. Technical questions about the webinar should be directed to Ninah Moore, RUSA Program Officer-Continuing Education, at nmoore@ala.org.

Thank you and we look forward to your participation!