Welcome to ETS

About Us

ETS, the Emerging Technologies Section of RUSA, serves reference information service providers who leverage emerging technologies to deliver the highest quality services to our users. We advocate for, promote, and strengthen user environments and interactions focusing on emerging technologies. We also support the creation of innovative information resources, as part of the continuum of reference and user services in libraries.

Areas of interest and expertise include discovery services & systems, user experience design, managing emerging technologies, and increasing awareness of new technologies and emerging issues related to them.

History: Our Past, Our Future

ETS (formerly MARS) was established in June 1978 within ALA's former Reference and Adult Services Division (now RUSA), as the Machine-Assisted Reference Section (MARS). In 2010, the section redefined its charge and voted to change its name to MARS: Emerging Technologies in Reference Services. The new name emphasized the section’s intentional focus on emerging technologies within reference and user services. Eventually, the MARS part of the name fell out of use and the section is currently known as the Emerging Technologies Section (ETS).