Design and Marketing for Libraries Webinar

Wednesday, 5/19/2021
  • 1:00 PM-2:00 PM (Eastern)
  • 12:00 PM-1:00 PM (Central)
  • 11:00 AM-12:00 PM (Mountain)
  • 10:00 AM-11:00 AM (Pacific)

Learn marketing principles and standards of design to apply in library programs and services.

Design and marketing are now a required skill in libraries. This webinar teaches you practical principles and skill to help promote and communicate your library's services and programs. Learn the difference between a good and bad design and the theory and principles that drive the creation of good design. Employ practical skills in creating designs for your library with an introduction to various tools and applications. Learn how to market your library by identifying your audience and how to best engage with them and create a message that identifies your library as a staple in your community. 

Learning Outcomes

By the end of this webinar, the participant will be able to:

  • Develop an understanding of marketing and design standards
  • Transfer knowledge of marketing to the library field
  • Apply knowledge of design to applications, utilizing new skills and trained eye for design

Who Should Attend

Librarians and library staff involved in creating services and programs, promoting programs, and those involved in promoting their library through social media, the web, virtual and in-person programs. This webinar is for those interested or charged with creating materials and content in promotion of the library, but do not have a design or marketing background or is just starting out. The standards you will learn can be applied to any library type. 


Jennifer Blair, is the Head of User Services Librarian and Assistant Professor at Azusa Pacific University. Her roles is dedicated to the user experience, including marketing the library, and teaching. Her experience in academic and public libraries as well as work experience in art and design allow her to employ visionary strategies to enrich progress and enhance advancement for students. 



Individual registration rates are as follows:

  • RUSA members: $45
  • ALA members: $55
  • ALA student & retired members: $25
  • Non-members: $77

Group rate: $99 single login

How to Register

Register online

Tech Requirements

This webinar will be offered using Zoom. Please ensure that you have internet connection. Audio for these sessions will be streamed over computer speakers and via a teleconference line. You will be able to ask questions and interact with the presenter and other webinar participants via chat. 

For assistance for the deaf or hard of hearing, please send your request via email to Ninah Moore at by May 3, 2021


Questions about your registration should be directed to

Technical questions about the webinar should be directed to Ninah Moore, RUSA Program Officer-Continuing Education, at

Thank you and we look forward to your participation!