Design and Marketing for Libraries

Monday, 1/11/2021 - Monday, 2/8/2021

The Design and Marketing for Libraries course will teach students how to market their library to send positive messages, advocate, promote, and engage with their users. This course is for librarians and library staff of any type (public, academic, etc.) that are responsible for or involved with promoting the library via social media and other engagement tools. 

Now, more than ever, it is vital libraries understand who their users are to determine what they need. Understanding how to identify this allows them to be served better, but also opens the door for libraries to engage directly and advocate.

What is most distinctive about this course is providing tools and teaching skills that students will use long after the course is over. A hands-on approach lets students learn practical and invaluable skills utilizing various tools and applications, many of which are free or low cost. For an average of three hours each week, students will engage with readings, instructional videos, and activities. 

Many courses teach you the value and philosophy of libraries. This one takes it a step further by providing practical solutions that then gives confidence to students in their jobs.

Learning Outcomes

By the end of this course, the participant will be able to:

  • Develop an understanding of marketing and design standards
  • Transfer knowledge of marketing to the library field, translating their services by identifying their audience and catering messages to their needs
  • Apply knowledge of design to web-based and other applications, utilizing new skills including image editing and layout

Who Should Attend

This is course is for librarians and library staff of any type that are especially involved in programming and services or tasked with promoting the library via social media and other engagement tools. 

Instructor

Jennifer Blair is the Head of User Services Librarian and Assistant Professor at Azusa Pacific University. Her role is dedicated to the user experience, including marketing the library, and teaching. Her experience in academic and public libraries as well as work experience in art and design allow her to employ visionary strategies to enrich progress and enhance advancement for students. 

Registration

Cost

  • $130 for RUSA members
  • $175 for ALA members
  • $210 for non-ALA members
  • $100 for student members and retired members

How to Register

  • Online 
  • By Email: download, complete and email form (PDF format) to registration@ala.org
  • By Mail: download, complete and mail form (PDF Format) to American Library Association, ATTN: MACS/Online CE Registration, 225 N. Michigan Ave. Suite 1300, Chicago, IL 60601

Tech Requirements

ALA uses Moodle for all online educational courses. It is hosted at http://ecourses.ala.org Learn more about Moodle at www.moodle.org.

All content for this course will be provided by the instructor. No textbook required.

The Moodle login instructions will be sent the Friday before the start date. The course site will remain open one week after the end date for students to complete any assignments and submit the course evaluation survey.

Credits

Continuing Education Credit - A certificate of completion will be sent to each participant upon successful completion of a course.

Although this course is not CEU-certified, many licensing boards will accept it for credit. Requirements vary by state and school district regarding certification and continuing education credits. The decision to grant CEU credits remains entirely up to your state or school district. If you are in need of credits, check with your state and/or school district before enrolling to determine eligibility. Some states will review your certificate of completion and course description to determine eligibility.

Contact

Questions about your registration should be directed to registration@ala.org. Technical questions about the webinar should be directed to Ninah Moore, RUSA Program Officer-Continuing Education, at nmoore@ala.org.

Thank you and we look forward to your participation!