Business Reference 101

Monday, 5/7/2018 - Friday, 6/1/2018

BizRef 101 is for any librarian or librarian-in-training who wants to gain confidence and knowledge around BizRef topics such as company and industry research, consumer and market research, entrepreneurship topics and more. This 4-week long, asynchronous course allows users to go at their own pace as they work their way through each section. In addition to interacting with other course participants and sharing BizRef "stumper" questions, students in this course will have access to a number of proprietary business research databases through trials set up specifically for them. 

Students will be presented with resource guides specific to company research, industry research, small business and entrepreneurship research, basic investing and stock market research, consumer research, international business research, business statistics and more. 

Learning Outcomes

After participating in this eCourse, you will:

  • Be familiar with basic company, industry and other business-research related resources
  • Build upon existing reference skills in order to confidently incorporate strategies for successful business reference outcomes
  • Gain practical experience using proprietary business databases

Who Should Attend

BizRef 101 is designed for anyone who is looking to gain knowledge and skills around company, industry, consumer, entrepreneurship and other business-related research topic. BizRef 101 can serve as a foundation or as an excellent refresher, depending on each student's experiene and background.

Library students and other novice reference staff are welcome, as is anyone hoping to gain more confidence when faced with a business reference question. 


Celia Ross has been teaching Business Reference 101 to sold-out crowds for RUSA since 2006. She has gained business research experience in a number of settings including a venture capital firm, a global consulting firm and in a public and academic libraries. She is currently a Senior Associate Librarian at the University of Michigan's Ross School of Business. She is a past chair of RUSA's Business Reference & Services Section (BRASS) and the recipient of the 2014 Excellence in Business Librarianship award. 

She is working on an update to her book, Making Sense of Business Reference, named Outstanding Business Reference Source in 2013. 



  • $130 for RUSA members
  • $175 for ALA members
  • $210 for non-ALA members
  • $100 for student members and retired members

How to Register

  • By Fax: download, complete, and fax form (PDF format) to (312 ) 280- 1538
  • By Mail, download, complete, and mail form (PDF forma) to American Library Association, ATTN: MACS/Online CE Registration, 50 E. Huron Street, Chicago, IL 60611

Tech Requirements

ALA uses Moodle for all online educational courses. It is hosted at Learn more about Moodle at

All content for this course will be provided by the instructor. No textbook required. 

The Moodle login instructions will be sent the Friday before the start date. The course site will remain open one week after the end date for students to complete any assignments and submit the course evaluation survey.


Continuing Education Credit - A certificate of completion will be sent to each participant upon successful completion of a course.

Although this course is not CEU-certified, many licensing boards will accept it for credit. Requirements vary by state and school district regarding certification and continuing education credits. The decision to grant CEU credits remains entirely up to your state or school district. If you are in need of credits, check with your state and/or school district before enrolling to determine eligibility. Some states will review your certificate of completion and course description to determine eligibility.


Questions about your registration should be directed to Technical questions about the webinar should be directed to Ninah Moore at


Thank you and we look forward to your participation.