Marketing Strategies

General Guides

4 Simple Ways to Beef Up Your Library Marketing, November 17, 2016
Webinar: Demco, Inc.
Every day, library marketers are engaged in a competitive battle to convince people to come to programs, check out items and cement the image of the library as a vital community center. But with decreasing budgets and increasing pressure on our time, the job is getting harder and library marketing feels less effective. Angela Hursh, Content Team Leader for the Marketing Department of the Public Library of Cincinnati and Hamilton County, knows how you feel! She’ll show you four easy, mostly free ways to support your library’s strategic goals, reach current cardholders and new audiences, increase circulation and improve brand awareness.

5 Minute Librarian
Blog: 5 Minute Librarian
Online resource and blog for ideas to improve marketing, social media, and more.

Guerilla Marketing Tips, June 25, 2015
Article: WebJunction
Advocacy in Action has several ideas using the Geek the Library idea but are useful with any campaign.   

The Librarian’s Nitty Gritty Guide to Content Marketing, 2016
Book: ALA Editions
Laura Solomon provides ideas for marketing, common mistakes, how to measure effectiveness, and more.

Library Marketing, January 20, 2017
Webinar: American Libraries Live
Marketing can be a daunting process for many librarians. New technologies offer diverse avenues for promoting library services, and commercial marketing methods have become expected for libraries, too. Where do you start? What’s the best way to allocate your staff and financial resources? An expert panel tackle these issues and address concerns.

Library Marketing Resources
Website: Libraries Are Essential
Libraries Are Essential website, run by Kathy Dempsey, provides a variety of resources on marketing, advocacy, branding, and more.

Marketing 101 with Trenton Smiley, March 25, 2016
Article: Public Libraries Online
Trenton Smiley, recipient of the John Cotton Dana Library Public Relations Award, gives some insight into marketing and how a good marketing plan can benefit public libraries in Public Libraries Online.

Social Media & Digital Content Creation

3 Free Visual Marketing Tools for Your Library, October 1, 2018
Blog: TechSoup
Discusses three resources to create animated videos and other e-content to market your library for free or low-cost.

Engaging Patrons with Library Podcasts, October 6, 2017
Website: Public Libraries Online
This article is about podcasts further embedding themselves into popular culture. Public libraries have become active producers of podcast content through workshops for patrons and library-hosted programs.

Live from Your Library: A Look at Periscope, Facebook Live and Google Hangouts On Air, June 13, 2016
Blog: TechSoup
This post discusses different livestreaming services that can help promote programs and allow patrons to attend off-site.

What Brands Can Learn From The New York Public Library's Instagram Stories, October 10, 2018
Website: Forbes
This article focuses on how NYPL is using Instagram for content creation to reach out to their community (their specific focus is on Insta Novels).


Website: Canva
Canva makes design simple for everyone. Create designs for web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations, etc.

How to Design Your Own Library READ Poster, March 24, 2017
Webinar: American Libraries Live
ALA Graphics staff teach you how to create your own READ posters. You’ll learn how to create professional-looking READ posters using layered design templates. The site also includes ways to use the READ Design Studio to personalize your library's promotions, highlight collections, and make fun giveaways!

Libraries Transform Toolkit
Website: Libraries Transform
Download posters, postcards, bookmarks and other materials, get tips for using the Libraries Transform campaign locally, and receive updates about the campaign from the American Library Association.