Advertising opportunities in Public Libraries, the official journal of PLA, and PLA's electronic products: Public Libraries Online, PLA E-News, PLA E-Blast, and PLA Webinar Sponsorship.
Download the PLA Media Planning Guide
To place an advertisement, please contact:
Pam Marino, Advertising Sales Manager
860-347-6933 ext. 128
Advertise in Public Libraries
Public Libraries readers are responsible for allocating library budgets; they count on PL to help them make smart buying decisions. Use PL to show librarians how your products and services meet their patron's needs.
Advertise in PL to Reach a Uniquely Profitable Market
Public library users include children, young adults, business professionals, leisure readers, seniors, and adult learners. To meet the diverse needs of these groups, PL readers purchase books in English and other languages; nonprint media; hardware and software; automation and security systems; equipment and furniture; programming supplies; and a host of other items that enhance daily library service.
Published bimonthly, Public Libraries is the official journal of the Public Library Association (PLA), a division of the American Library Association. Its purpose is to address the continuing education and professional development needs of public librarians and trustees. Feature articles and regular columns deal with current issues and trends in public library service.
Total Circulation as of June 2022
Advertisements are placed according to the mechanical production requirements for each issue. Requests for patterned position of units in the same issue will be accepted for a surcharge of 10% of the earned rate for each of the units involved, subject to mechanical production requirements.
Frequency and Combined Rates
To qualify for frequency rates, contracts are required. Qualification is based on insertions over a 12-month period. Advertisers owned by the same parent company may combine their insertions to earn frequency rates; a master contract is required.
Frequency rates can be earned by any combination of insertions in these PLA publications and electronic products:
- Public Libraries (Print)
- Public Libraries Online
- PLA E-News
- PLA E-Blast
- PLA Webinar Sponsorship
Special Rates may also be earned for the same ad running in a combination of these publications and products.
Agency commission is 15% of gross for recognized agencies. Manufacturing charges are noncommissionable. There is no cash discount.
First-time advertisers or agencies are required to pay at the time of the initial order. Other accounts are payable within 30 days of the invoice. Non-U.S. advertisers are required to pay in U.S. currency at the time of the initial order.
Advertisers and their agencies have dual liability for payment. Conflicting agreements between advertisers and agencies, even if listed on insertion orders,are superseded by this condition of the American Library Association.
Copy and Contract Regulations
All advertising is subject to publisher's approval. Advertisers and advertising agencies assume liability for all printed advertising content (text and illustrations) and also assume responsibility for any claims against the publisher resulting from that content. Cancellations are not accepted after the closing dates for space reservations. Covers and special positions cannot be canceled. All cancellations must be confirmed.
Issuance and Closing Dates
|Issue||Reservations Due||Materials Due||Editorial Theme|
|January/February 2023||November 4, 2022||November 11, 2022||Knowing/Understanding Your Library Customers|
|March/April 2023||December 30, 2022||January 6, 2023||Libraries in a Politically Charged Age|
|May/June 2023||March 1, 2023||March 7, 2023||The Trauma-Informed Library|
|July/August 2023||April 26, 2023||May 3, 2023||EDI (Equity, Diversity, Inclusion)|
|September/October 2023||TBD||TBD||Library Leadership|
|November/December 2023||TBD||TBD||Library Data|
Rates (Reflects Color Advertisements)
|1/2 page||$1,500||7.25” x 4.5”|
|Full page||$2,000||7.25” x 10” No Bleed or 8.25” X 10.75” Bleed|
|Cover||$2,800||8.25” x 10.75”|
Publication trim size: 8" x 10.5"
Full Page Bleed Ads: 8.25" x 10.75"
No fractional bleed ads accepted.
Materials: PDF files (PDFX-1a compliant or press quality). Make sure all placed logos and images are a minimum of 300 dpi. Contact the advertising sales manager for specs for electronic files.
Advertise in PLA's Electronic Products
Public Libraries Online
|300 x 250 pixels||$800 per month|
Materials due three days before initial run date.
|500 x 80 pixels (above the fold)||$800 per issue|
Material due date varies (usually mails end of month).
Your custom HTML message will be sent to approximately 5,000+ members who have opted to receive third-party e-mails via PLA.
$1,500 per e-blast
Please send art one week prior to scheduled send date.
PLA Webinar Sponsorship
PLA hosts monthly webinars that are specifically designed for the public library world. Topics address current issues, hot topics, and perennial library subjects. PLA webinars offer attendees peer-to-peer learning opportunities as well as access to experts and thought-leaders. A webinar sponsorship offers a great opportunity to gain visibility among public librarians. Our sponsors are recognized as partners in the continuously-evolving public library world.
$1,000 per webinar sponsorship
- Sponsorship acknowledgment on the webinar's promotional webpage.
- A thank-you and mention of the sponsorship at the beginning and end of the webinar, including company web address.
- A "sponsored by" slide which will rotate during the preshow, and also be displayed while the moderator is reading the thank you and sponsorship information at the beginning and end of the webinar.
- The webinar sponsorship information will be captured in the webinar archive.