PLA | AT&T Digital Literacy Workshop Promotional Toolkit

The Public Library Association (PLA) and AT&T have created the following promotional materials for libraries and AT&T employee volunteers to use to help promote and support libraries that were selected by PLA to host digital literacy workshops with support from AT&T as part of the 2023 Digital Literacy Workshop Cohort.

GRAPHIC MATERIALS

To ensure accuracy, brand consistency and proper credits, it is important for any promotions to utilize only the following Graphic Materials, which have been pre-approved by PLA and AT&T.

Add your library’s logo to customize the graphics.

Printable Materials

Banner:

Banner 960 x 300 px, 4 x 8 printed (PDF)
Banner 960 x 300 px, 4 x 8 printed (JPG)

Bookmarks:

Bookmarks 2 x 6 (PDF)
Bookmarks 2 x 6 (JPG)

Flyer:

Flyer 8.5 x 11 (PDF)
Flyer 8.5 x 11 (JPG)

Web Images

SOCIAL MEDIA

If you are posting from a non-library account, make sure to tag or mention the library’s account on the platform.

Sample Social Media Text

Visit [LIBRARY] and join a free workshop to build your skills and confidence using technology. Topics include [TOPIC], [TOPIC], and [TOPIC]. Learn tips from a knowledgeable instructor, practice what you learn, and ask questions. For details, visit the [LIBRARY WEBSITE].
Need help using your phone, tablet or laptop? Visit [LIBRARY] and join a free workshop to build your skills and confidence using technology. Unlock the skills you need! ???? For details, visit [LIBRARY WEBSITE].
Fight off online frauds and scams! #BeCyberSmart by joining a free DigitalLearn workshop at [LIBRARY]. For details, visit the [LIBRARY WEBSITE].
Tech questions? Worried about being safe online? Sign up for [LIBRARY’s] free digital literacy workshops. These interactive workshops will cover [TOPIC], [TOPIC], and [TOPIC]. No prior knowledge needed. Come with your questions and get ready to learn from a knowledgeable instructor. Find out how you can be more confident with technology. For details, visit the [LIBRARY WEBSITE].

AT&T Social Tags

TW: @ATTimpact
IG: @ATTimpact
FB: @ATT
LI: @ATT
#ATTimpact
#DigitalDivide
#DigitalLiteracy

PLA Social Tags

TW: @ALA_PLA
IG: @ALA_PLA
FB: @pla.org
#DigitalLearn

PRESS MATERIALS

To ensure accuracy, consistency, and proper credits, it is important to utilize only the following Press Materials, which have been pre-approved by PLA and AT&T.

Many of these materials are designed as templates with blank spaces. You may customize them by adding your own library information, location, goals for the exhibit and quotes, as shown in [BRACKETED TEXT].

In need of a Press Release? Contact Mary Clare Bietila, digitallearnhelp@ala.org for an introduction to the AT&T media team to coordinate a local press release

Sample Media Alert/Calendar Listing

For Immediate Release

[MONTH DATE, YEAR]

[LIBRARY] OFFERING FREE DIGITAL LITERACY WORKSHOPS

WHAT	[LIBRARY] will host free [basic digital literacy training and/or ACP workshop(s)] for the community to help close the digital divide as part a national collaboration supported by Public Library Association and AT&T. Using resources from Digitallearn.org and available through AT&T ScreenReady, workshops will help community members build skills and confidence using technology. Topics include [TOPICS].
WHEN	[TOPIC, TIME, DAY, DATE]
WHERE	[LIBRARY], [ADDRESS], in the [LOCATION IN THE LIBRARY]
WHO	[LIBRARY], Public Library Association in collaboration and with support from AT&T.
CONTACT	For more information about workshops and a calendar of related public programs at [LIBRARY], visit [LIBRARY WEBSITE] or call [PHONE NUMBER].

# # #

CREDIT STATEMENT

Credit Statement: DigitalLearn.org Workshops and Modules were created by the Public Library Association, with support from AT&T.

AT&T Branding

Website: https://screenready.att.com

Social Tags:

TW: @ATTimpact
IG: @ATTimpact
FB: @ATT
LI: @ATT
#ATTimpact
#DigitalDivide
#DigitalLiteracy

Fonts:

Microsoft: Verdana

Colors:

Hex code #067AB4

RGB values 6.122.180

CMYK values 85.24.0.0

Pantone® 2995 C

About Philanthropy & Social Innovation at AT&T:

AT&T is committed to advancing education, creating opportunities, strengthening communities. and improving lives. As part of our company wide $2 billion commitment from 2021–2023 to address the digital divide, we launched AT&T Connected Learning to invest in connectivity and technology, digital literacy, and education solutions. We aim to help today’s learners succeed inside and outside of the classroom. Since 2008, we’ve committed more than $600 million to programs that help millions of students across all 50 states and around the world, particularly those in underserved communities. To learn more, visit att.com/connectedlearning.

PLA Branding

Website: http://www.pla.org

Social Tags:

TW: @ALA_PLA
IG: @ALA_PLA
FB: @pla.org
#DigitalLearn

Fonts:

Primary: Museo Sans
Microsoft: Verdana

Colors:

PMS 2627

CMYK 80.100.36.13

RGB 85.40.100

HEX 552864

PMS Blue 072

CMYK 100.88.0.5

RGB 28.63.148

HEX 1c3194

PMS 235

CMYK 45.95.30.5

RGB 150.50.111

HEX 95316f

PMS 267

CMYK 74.95.0.0

RGB 102.51.153

HEX 663399

About PLA:

The Public Library Association (PLA) is the largest association dedicated to supporting the unique and evolving needs of public library professionals. Founded in 1944, PLA serves nearly 10,000 members in public libraries large and small in communities across the United States and Canada, with a growing presence around the world. PLA strives to help its members shape the essential institution of public libraries by serving as an indispensable ally for public library leaders. For more information about PLA, contact the PLA office at 800.545.2433, ext. 5PLA, or pla@ala.org.

DigitalLearn Branding

Website: https://www.digitallearn.org

Fonts:

Headlines: Roboto
Copy: Helvetica

Colors:

Purple: #8945a1 | Light Purple: #9474B4
Blue: #0081a1 | Light Blue: #6CC3DC
Orange: #fa8c28 | Light Orange: #F9CA21
Grey: #797677

If you have any questions about this toolkit please contact digitallearnhelp@ala.org.