Project Outcome: Taking Action Using the Results

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You’ve surveyed your patrons. You’ve collected great data. You’ve learned more about what your patrons value. Now, how can you begin implementing changes based on the outcomes you’ve gathered? In this on-demand webinar, learn how your peers have taken action—and how you can, too—using results you’ve gathered from Project Outcome surveys. Use your survey results to guide programming changes, strategic planning, communication, advocacy, or new funding requests.

Originally presented November 20, 2019.

Additional Resources

Learning Outcomes

At the conclusion of this on-demand webinar, participants will be able to:

  • Confidently take the next steps after gathering data;
  • Understand how they can make changes using their survey results; and
  • Apply what they learned to better understand and use their Project Outcome data.

Who Should Attend

This on-demand webinar is open to everyone. PLA’s Project Outcome is a free online toolkit designed to help public libraries understand and share the impact of their programs and services by providing simple surveys and an easy-to-use process for measuring and analyzing outcomes. To learn more, watch this introductory video or register for free at


Emily PlagmanEmily Plagman is the manager of impact and advocacy for the Public Library Association and manages PLA’s performance measurement initiative, Project Outcome. Prior to joining PLA, Emily worked as a project manager at the Chicago Metropolitan Agency for Planning on an energy efficiency grant. Emily received her Master’s in International Public Affairs from the LaFollette School of Public Affairs at the University of Wisconsin and her Bachelor’s in Political Science at Marquette University.

Frank SkorniaFrank Skornia is the digital librarian for Information & Adult Services at the Ferguson Library in Stamford, CT. As digital librarian he manages technology and training for staff and his community. Before arriving at the Ferguson Library he worked as a media resources archivist for a television network and as a digital archivist for a September 11th nonprofit organization. He received his MLIS from Southern Connecticut State University (New Haven, CT) and a Bachelors in History from Bowdoin College (Brunswick, ME). Outside the library, Frank is an avid gamer and fan of science fiction and fantasy.

Maria Celeste TapiaMaria Celeste Tapia started working at the New Haven (CT) Free Public Library in January 2018. As a library technical assistant, she performs multiple tasks daily. Celeste helps patrons, teaches programs in the new space called Ives Squared and the makerspace Tinker Lab, translates documents to Spanish, copy catalogs equipment, helps with the website and calendar, databases, and keeps metrics and stats up to date with Project Outcome and the intranet. Celeste is currently finishing her Library Technology Certification at Three Rivers Community College (Norwich, CT), writing a book, and looks forward to achieving her Master’s in Library Science as well.



This on-demand webinar is free and available 24/7 for your viewing convenience.

How to Register

No registration is required.

Tech Requirements

To playback this archived webinar you should have either the latest version of Flash running on your computer, or use a browser with native HTML5 support. Please use the most up-to-date version available of Chrome, Safari, Firefox, Opera, or Internet Explorer. A fast Internet connection and computer is recommended.

Credits or CEUs

PLA does not award credit hours, or CEUs, for its on-demand webinars and cannot verify participation.


Questions about this webinar? Please contact us at or 800-545-2433 ext. 5857.