Using Project Outcome Data to Improve & Support Library Programming

The Public Library Association (PLA) partnered with the American Library Association (ALA) Public Programs Office to present this webinar on the benefits of using outcome data to improve and support library programming. Learn how to use Project Outcome data for programming decisions and improvements, funding requests, measuring against strategic priorities, and advocating for the impact your programs and services have on the community. Participants will hear real library examples and have the opportunity to ask questions.

Originally presented October 19, 2017.

Learning Outcomes

At the conclusion of this on-demand webinar, participants will:

  • Understand what is included in the Project Outcome toolkit and how it works;
  • Know how other libraries are using resulting outcome data for program improvements and more; and
  • Be able to apply what they learned to their library programs and services.

Additional Resources

Who Should Attend

This on-demand webinar is open to everyone interested in outcome measurement, but will be aimed at programming librarians and library staff in charge of programmatic decision-making. If you would like to enroll in Project Outcome in advance of the webinar, please do so at


Brent BloechleBrent Bloechle has been with the Plano Public Library System for thirteen years. He has been the manager of the Maribelle M. Davis Library for eight years. At PPL, his additional areas of responsibility are new library technology, staff development, Project Outcome, and Edge. He previously has spoken at the Public Library Association Conference, Internet Librarian, and the Texas Library Association Conference; and he is a contributing author to Creative Library Marketing and Publicity.

Emily PlagmanEmily Plagman is the project manager for PLA’s performance measurement initiative, Project Outcome, funded by the Bill & Melinda Gates Foundation, overseeing its development and implementation. Prior to joining PLA, Emily worked as a project manager at the Chicago Metropolitan Agency for Planning on an energy efficiency grant. Emily received her Master’s in International Public Affairs from the LaFollette School of Public Affairs at the University of Wisconsin and her Bachelor’s in Political Science at Marquette University.

Samantha LopezSamantha Lopez is the project coordinator for PLA’s performance measurement initiative, Project Outcome, funded by the Bill & Melinda Gates Foundation, providing coordination, content, and user support. Prior to joining PLA, Samantha worked as a membership coordinator for the Teamsters Local Union No. 703, where she provided dues and benefits support for members while also managing the Local’s website. Samantha received her Master’s in English Literature from the University of Illinois at Chicago and her Bachelor’s in English Literature from the University of Illinois at Urbana-Champaign.



This on-demand webinar is free and available 24/7 for your viewing convenience.

How to Register

No registration is required.

Tech Requirements

To playback this archived webinar you should have either the latest version of Flash running on your computer, or use a browser with native HTML5 support. Please use the most up-to-date version available of Chrome, Safari, Firefox, Opera, or Internet Explorer. A fast Internet connection and computer is recommended.

Credits or CEUs

PLA does not award credit hours, or CEUs, for its on-demand webinars and cannot verify participation.


If you have questions or problems accessing a recording, send a message to or call 800-545-2433 ext. 5PLA (5752).