A PLA 2020 Virtual Conference On-Demand Session
Many libraries have eliminated late fines. When Saint Paul (Minnesota) Public Library took the plunge, we led with our values to produce a comprehensive, transparent internal and external communications plan that boldly proclaimed our intent and celebrated our success. Learn how we moved from public awareness to unabashed marketing; how the media took up the cause; and the many touch points and communications tactics we used to bring staff members, stakeholders, policymakers, and community members along.
Originally presented as part of the PLA 2020 Virtual Conference on February 27, 2020.
At the conclusion of this on-demand session, participants will be able to:
- Learn six main audiences to consider when communicating about a fine-free policy change and tactics for reach each one;
- Build a comprehensive timeline for communicating a fine-free policy change; and
- Understand when, how, and what to communicate to staff members about going fine-free and the importance of a strong internal campaign developed by staff members.
Who Should Attend
This on-demand session is intended for those with no previous knowledge of the topic.
Chase Maxwell serves as the Interim marketing & communications manager for Saint Paul Public Library. He played a pivotal role in SPPL’s 2018 strategic direction planning process, eliminating late fines effort, Drag Story Hour series, and Read Brave Saint Paul. In 2019 his team won Library Journal’s Marketer of the Year Award, Honorable Mention, for its fine-free campaign.
Maureen Hartman is the deputy director for public services with the Saint Paul Public Library. In this role she provides management and leadership support for strategy development, implementation and delivery of library services in 13 library branches and via outreach and engagement efforts throughout the city of Saint Paul. In 2018, she led implementation of Saint Paul Public Library’s Eliminating Late Fines (ELF) team.
|Individual – PLA Personal Member||$33.00|
|Individual – ALA Personal Member/Nonmember||$49.00|
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How to Register
Please note: As ALA transitions to a new, centralized eLearning site, this on-demand webinar is temporarily unavailable for one-click purchase via the ALA Store. If you’d like to purchase this on-demand webinar, please contact PLA at firstname.lastname@example.org.
If you will be viewing alone or with one other viewer, please purchase at the individual rate. If you plan on viewing this on-demand webinar with a group of 3 or more people, please purchase at the group rate. Group access is for a single library, including all its branches/outlets. It applies if an on-demand webinar will be viewed by multiple people—viewing on an individual basis and/or in groups. Please contact email@example.com for special pricing if you wish to share access to an on-demand webinar across multiple libraries in a consortium.
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Credits or CEUs
PLA does not award credit hours, CEUs, or certificates of attendance/completion/participation for its on-demand webinars and cannot verify participation.