Maximizing and Measuring Virtual Programs

Click to view an auto-captioned version of this recording in Zoom.

As libraries are expanding their online efforts in response to COVID-19, library and program outcomes should also shift in order to build the strongest and most impactful instruction. In-person opportunities often bring with them advantages of seeing patrons reactions to learning and subsequent micro-improvements that can be made to improve a program. Without “seeing” a full room, presenters are more limited in their ability to understand how participants are responding. Additionally, there is no longer a home field advantage of an in-person program, and online learning introduces a new set of external factors that could distract participants from taking full advantage of the virtual program. This on-demand webinar is designed to help libraries develop targeted outcomes to use when designing online programs to maximize the learning opportunities and measure the resulting value of them from attendees.

Originally presented May 13, 2020.

Learning Outcomes

At the conclusion of this on-demand webinar, participants will be able to:

  • Identify programming outcomes specifically geared towards maximizing online learning of participants;
  • Be confident in their ability to craft their own outcomes in order to measure the impact of online learning;
  • Draft at least one outcome for a planned online program; and
  • Understand how the Project Outcome system can be used to measure online programs and services.

Additional Resources

Who Should Attend

This free on-demand webinar is intended for for public library staff at all levels, with particular relevance for library directors and programming staff.


Emily PlagmanEmily Plagman is the manager of impact and advocacy for the Public Library Association and manages PLA’s performance measurement initiative, Project Outcome. Prior to joining PLA, Emily worked as a project manager at the Chicago Metropolitan Agency for Planning on an energy efficiency grant. Emily received her Master’s in International Public Affairs from the LaFollette School of Public Affairs at the University of Wisconsin and her Bachelor’s in Political Science at Marquette University.



This on-demand webinar is free and available 24/7 for your viewing convenience.

How to Register

No registration is required.

Tech Requirements

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Credits or CEUs

PLA does not award credit hours, or CEUs, for its on-demand webinars and cannot verify participation.


If you have questions or problems accessing a recording, send a message to or call 800-545-2433 ext. 5PLA (5752).