If your heart starts to palpitate at the thought of writing a marketing plan, join us for this live, one-hour webinar to ease the pain. You’ll learn which steps in a marketing plan are critical to success and get to know the difference between marketing, promotion, publicity, outreach, and public relations so that you can clearly communicate your goals. Find out how to combine market research, a target audience, customized messages, and strategic outreach into a knockout plan, all while incorporating your library’s special brand and importance to the community. The cycle of marketing never ends; so come get great resources and ideas and learn to enjoy the ride!
This archived webinar was originally presented June 23, 2014.
Running time: 55 minutes
At the conclusion of this on-demand webinar, participants will:
- Be able to define marketing and understand the marketing cycle;
- Recognize the critical steps in a marketing plan; and
- Know how to create a plan that reflects the culture of their library and community.
Who Should Attend
Any staff who functions under the title marketing coordinator, public information officer, public relations specialist, outreach librarian or publicity coordinator plus library directors and administrators.
Christine Niels Cigler is the manager of public relations and outreach at the Fox River Valley Public Library District in Dundee, Illinois. She has written marketing plans under the guise of a public information officer, marketing coordinator, and manager of public relations and outreach. Cris started her marketing career as an assistant advertising manager for a flexible packaging manufacturer and has since worked in small branch libraries and large district libraries. She also received her MLIS from Dominican University in 2011. She thoroughly enjoys working with other marketing types in a variety of networking groups including the Soon to be Famous Illinois Author Committee. Cris sincerely believes that marketing is a misunderstood term and that every library would have a full time marketing manager on staff—if they only understood that marketing is not about selling—it’s about defining what your community wants, and then giving it to them.
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How to Register
Please note: As ALA transitions to a new, centralized eLearning site, this on-demand webinar is temporarily unavailable for purchase. If you’d like to purchase access to this on-demand webinar, please contact PLA at email@example.com and we will follow up with you when this product is available on the new eLearning site.
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Credits or CEUs
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