With the new reality of tighter budgets and strained finances, libraries are stepping up to find new (and more) ways to effectively expand their sources of revenue. For many, it’s hard to know where to start. This PLA on-demand webinar is designed to offer an introduction to the best practices in fundraising for libraries and library organizations. Topics addressed include:
- Making the case for your library
- Development planning
- The essential element in fundraising—building relationships
- Individual giving
- Institutional giving (corporations and foundations)
- Capital campaigns
- Special events
- Donor appreciation
This archived webinar was originally presented January 22, 2014, as part one of a three-part series with "Friends & Foundations: What They Do and How to Make the Most of Them" and "It’s All in the Planning: Getting Started on Strategic and Development Plans."
Running time: 1 hour, 7 minutes
At the conclusion of this on-demand webinar, participants will:
- Understand the value of private fundraising and making the case for their library;
- Recognize how fundraising activities can leverage public funding; and
- Have a basic knowledge of all types of library fundraising activities.
Who Should Attend
Library directors, development staff, Friends of the Library board members, Foundation staff and board members who would like an introduction to fundraising.
Peter Pearson is a lead consultant with Library Strategies and has been president of The Friends of the Saint Paul Public Library for twenty-two years. Pearson is nationally recognized as one of the library community’s most successful fundraising and advocacy experts.
Pearson has been a speaker at national and state conferences on all areas of fundraising and advocacy and has provided consulting services and support to libraries and library organizations throughout the country, and internationally. His work has included feasibility studies and capital campaigns, development planning, creating library foundations, improving Friends and Foundation relationships, advocacy training, and other services that support libraries.
Pearson is one of the authors of the recently published Beyond Book Sales: Raising Real Money for Your Library published by ALA Publications.
Sue Hall is the director of Library Strategies, and lead consultant for The Friends of the Saint Paul Public Library. Hall has worked with libraries and library organizations for over fifteen years in the areas of fundraising and strategic and development planning. She is also coordinator of Opus & Olives, the annual fundraising event for The Friends, which is recognized as one of the most successful author and fundraising events in the country.
Hall is one of the authors of the recently-released Beyond Book Sales: Raising Real Money for Your Library, published by ALA Publications.
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How to Register
Please note: As ALA transitions to a new, centralized eLearning site, this on-demand webinar is temporarily unavailable for purchase. If you’d like to purchase access to this on-demand webinar, please contact PLA at email@example.com and we will follow up with you when this product is available on the new eLearning site.
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Credits or CEUs
PLA does not award credit hours, or CEUs, for its on-demand webinars and cannot verify participation.
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