How Data and Mapping Help Libraries Meet Their Patrons’ Needs

Image of mapped dataKing County Library System (KCLS) is a 50-branch library system encompassing urban, suburban, and rural areas outside Seattle. Understanding the multifaceted diversity of the KCLS service area is essential to offering programs and services that are responsive to local community needs and interests. Exploring and mapping socially-oriented data has been a starting point in community discovery for KCLS staff for several years. Using PolicyMap, staff have access to data on topics that are meaningful in the public library context, at levels of granularity that are useful for both system-wide and branch-specific decision-making. Using real-world examples, this on-demand webinar demonstrates how KCLS staff have used PolicyMap to better understand their communities, develop services that are responsive to local and regional needs, and allocate library resources in alignment with organizational values.

Originally presented October 8, 2019.

Access to an auto-captioned version in Zoom is available with purchase.

Learning Outcomes

At the conclusion of this on-demand webinar, participants will be able to:

  • Understand how community data can inform development of library services;
  • Choose data that is relevant to their library’s mission and values; and
  • Explore and map data about their communities using PolicyMap.

Who Should Attend

This on-demand webinar is intended for library directors, administrators, and library staff responsible for developing programs, services, or collections.


Lisa FraserLisa Fraser is the organizational performance project manager at King County (WA) Library System (KCLS). Lisa has worked for KCLS for 15 years, starting as an adult services librarian before moving into an administrative role that combines her love for data and commitment to public service. She holds an MLIS from University of Washington and a Master’s in International Administration from the School for International Training in Vermont. Prior to becoming a librarian, she worked in higher education, first with international students and then with at-risk freshmen. Lisa has taught public library advocacy and planning and marketing for libraries at the University of Washington Information School, and has edited and contributed to several professional publications.

Elizabeth NashAs the vice president of data and content development for PolicyMap (Philadelphia, PA), Elizabeth Nash provides the strategic vision for PolicyMap’s data and content creation. Elizabeth is responsible for devising and managing the data and content roadmap and for leading two teams including data development and content, and data client services. She combines a strong understanding of statistical methods with an expertise in demographic data and GIS analysis. Elizabeth joined PolicyMap in 2007 and was instrumental in developing the underlying data and designing the functionality of the various PolicyMap products. She holds a Bachelor’s in History with a Minor in Mathematics from Bryn Mawr College and a Master’s in City and Regional Planning from the Bloustein School of Planning and Public Policy at Rutgers University. Elizabeth sits on the board of the Association of Public Data Users and serves on the Federal Reserve Board’s community leaders forum.



Individual – PLA Personal Member $33.00
Individual – ALA Personal Member/Nonmember $49.00
Group* $199.00


* Group rate is for single library access, including all its branches/outlets. It applies if an on-demand webinar will be viewed by multiple people—viewing on an individual basis and/or in groups. Please contact for special pricing if you wish to share access to an on-demand webinar across multiple libraries in a consortium.

How to Register

Please note: As ALA transitions to a new, centralized eLearning site, this on-demand webinar is temporarily unavailable for purchase. If you’d like to purchase access to this on-demand webinar, please contact PLA at and we will follow up with you when this product is available on the new eLearning site.

Tech Requirements

To playback an archived webinar you should have either the latest version of Flash running on your computer, or use a browser with native HTML5 support. Please use the most up-to-date version available of Chrome, Safari, Firefox, Opera, or Internet Explorer. A fast Internet connection and computer is recommended.

Credits or CEUs

PLA does not award credit hours, or CEUs, for its on-demand webinars and cannot verify participation.


If you have questions or problems accessing a recording, send a message to or call 800-545-2433 ext. 5PLA (5752).