On-Demand Webinars

Advocacy/Marketing

These on-demand webinars are listed from most recent to oldest. See PLA On-Demand Webinars for general information about our on-demand webinars and a list of available topics.

Please note: As ALA transitions to a new, centralized eLearning site, PLA’s on-demand webinars are temporarily unavailable for purchase. If you’d like to purchase access to an on-demand webinar, please contact PLA at plawebinars@ala.org and we will follow up with you when these products are available on the new eLearning site. However, many of PLA’s on-demand webinars are free, each denoted with a green “Free!” icon below the title.

 

On-DemandWebinarFree!
The second in a series of three webinars designed to help you turn your Project Outcome results into action. This on-demand webinar offers up communications strategies for library staff to use when delivering their Project Outcome results to internal and external audiences. It was preceded by Project Outcome Results: Maximizing Their Meaning and followed by Project Outcome: An Integral Part of the Planning Process.
On-DemandWebinar
Learn how to make any weeding project a public relations dream! In this on-demand webinar, Holly Hibner and Mary Kelly discuss communication, transparency, and timing. Get the staff and patrons on board, be clear with your weeding plan, and set a pace that allows for careful decision making. They also talk about how to dispose of weeded materials properly and respectfully. No one wants their library in the headlines for a weeding fiasco, so learn how to weed smart! — PREVIEW AVAILABLE
On-DemandWebinar
Prosper (Tex.) Community Library may be small, but it’s definitely mighty. It shares space with a middle school—limiting its hours, but not lessening the quality of its programs or collection. Hear how the library director got creative and led positive change for the library and its growing community (three families a day move here!). Learn about the challenges and obstacles like story times off site, as well as the wins, like quality programs on a limited budget, community partnerships, and creative publicizing. This little library has plenty of big ideas to share! — PREVIEW AVAILABLE
On-DemandWebinar
If your heart starts to palpitate at the thought of writing a marketing plan, this on-demand webinar will help ease the pain. You’ll learn which steps in a marketing plan are critical to success and get to know the difference between marketing, promotion, publicity, outreach, and public relations so that you can clearly communicate your goals. Find out how to combine market research, a target audience, customized messages, and strategic outreach into a knockout plan, all while incorporating your library’s special brand and importance to the community.
On-DemandWebinar
What's the biggest fear in Western society? According to a Gallup Poll it's snakes. What's #2? Public speaking (2001). In order to be successful in ANY field, you need to have the ability to communicate your message in an effective, concise, and memorable way. Speakers need one set of skills to create a great message; and then have to call upon a completely different set (and a healthy dose of confidence) to effectively deliver that message.
On-DemandWebinarFree!
Running a successful library frequently requires political savvy. Whether you’re working on a community-wide initiative, proposing an annual budget, or just want to make sure you have a seat at the table, it helps to know what makes city and county officials tick. Learn how to make the connections, open up communications, and help your library get the attention it deserves.
On-DemandWebinarFree!
How do you respond when patrons ask why there aren't more e-books at the library? It's not an easy question. Turn your (and your patron's) frustration into action. View this archived recording of the free, 90-minute webinar and learn about two creative e-book campaigns initiated by libraries, as well as a comprehensive communications template kit to help you develop your own! You'll find new strategies for reaching out to your community members not only to explain why libraries have limited e-book collections but also to enlist their help in improving e-book access.
On-DemandWebinar
People who visit the library infrequently—or those who don’t visit at all—present a special challenge to public library staff. It’s hard to identify why they don’t use the library, because they typically ignore surveys or focus groups. And without knowing what their needs are, it’s difficult to know what services and programs will attract them. Don’t give up! This on-demand webinar offers some basic techniques that can be used to gain insights about non-users and help you draw them into the library.
On-DemandWebinarFree!
For public library staff, dealing with the media can sometimes be rewarding, sometimes frustrating, sometimes exciting, sometimes daunting… but always necessary. This on-demand webinar covers the fundamentals of media planning and outreach—including social media—to prepare you to work with the media and generate attention that will support your library’s activities and advocacy efforts. This webinar was an extension of the free PLA advocacy training program, Turning the Page 2.0.
On-DemandWebinar
Would you like to learn about a simple, effective strategy that will make you, your library, and our profession indispensable? This webinar describes a straightforward concept that enables libraries to heighten their importance by replacing traditional terms with powerful, intuitive, value-enhanced terminology that people understand. Learn how strategic vocabulary can immediately convey your true value—even to someone who has never set foot in a library.